Montreal Jazz Festival | Champion dog brings the cat

Montreal artist Felipe Arriagada-Nunez. Meanwhile, known by the pseudonym dog Champion, signs the new poster of the Montreal International Jazz Festival on which there are some felines.

Posted at 5:00 a.m.

If we do not always stop to watch the poster of an event -. Consequently, the short posters – that of the Jazz Festival this year deserves our full attention. Moreover, Not only because the cat makes a return in force. For example, but especially because it has several symbols of the festival, the city and life.

The illustrator Felipe Ariangada-Nunez signed the show poster Mix Tape Last year. However, montreal jazz festival | champion this concert tribute to Jean-Marc Vallée presented during the festival. Meanwhile, He was noticed by team members with whom he had jased a little. Consequently, Of jazz and the festival, which has a great meaning for him.

“And the festival is the cat. Moreover, I grew up with this poster. Furthermore, ”says the illustrator who points to the poster of 1993, on the wall of the Laval family house where we met him in May.

The jazz festival cat was created by Yves Archambault that year in 1993. In addition, Felipe was born four years later. Similarly, This cat has always been in his life.

Music too. In addition, His stepfather is a musician and there has always been piano in the house. Nevertheless, The illustrator is music lover.

“It was a tradition of going to the festival every summer,” he said too.

Last fall, montreal jazz festival | champion the people of the Spectra team met him again, more officially. In addition, He was asked what the event meant for him. Nevertheless, that she is his relationship with Montreal – where he grew up. Consequently, He unpacked everything. Meanwhile, He came out of the meeting with the contract in his pocket.

The brand image director and creative services of the Spectra team was from these first meetings. Therefore, Vincent Croteau was affected by the energy and sensitivity of Felipe Arriagada-Nunez. “He had stars in his eyes,” says Vincent Croteau. It’s part of the process, the enthusiasm of an artist. »»

Shortly after, the designer submitted sketches. The cat was back, in the foreground.

“It’s still funny,” continues Vincent Croteau, for an artist named dog champion! ” »»

In fact, montreal jazz festival | champion it should be noted that the cat “Ste-Cath” has always been there, somewhere. In derivative products, in children’s programming.

In its creation process. there was this beautiful and powerful idea that the festival continues, even after the loss of certain montreal jazz festival | champion festival -goers. Since for 45 years that it has existed. some people no longer come to the event because they were only passing through, because they have left the city or because they died.

“There are people who came to the jazz festival who are no longer there. but we continue to go there and we think of them,” explains Felipe Ariangada-Nunez, who lost his great-grandmother last year.

“I started on this idea,” he continues. How are we talking to people who are no longer there? »»

In this case, the cat plays a passer role. “I wanted to give the next generation something that was there before. Additionally, »»

And as we know, cats have several lives. That of jazz is no exception. Thus, it is not a STE-CATH montreal jazz festival | champion 2025 which presents itself to festival-goers this year, but a renewed version of the cat.

“It was important, if we wanted to bring it back, to do it as it should be,” specifies Vincent Croteau. Not to dust something, but to have another look. »»

“There is a benevolent side in this cat,” he continues. He holds festival -goers in his arms. These days, it’s good to have a little kindness for our city, for our culture. »»

Decryption of the poster: five symbols to see

The little blue cat in the air

For Felipe Arriagada-Nunenez, this is the flight of the crowd. “He is montreal jazz festival | champion like a festival -goer. We fly to go to the jazz festival. “says the creator who remembers that he had to descend the avenue du Parc to go to the city center, when his family lived in Mile End. “We really go there and we feel like we fly away. Furthermore, »»

The shadow of the cat

The feline sleeps all year round, but it is there, pending. “At one point, he rises above the Montreal skyline. Moreover, »»

The Cat Auéolé

This representation refers to the passages linked to events of the scale of the festival. Passage of culture, but also between generations and even after the disappearance of certain people. “There is a slightly sacred side, with these people who are no longer there,” says Felipe Arriagada-Nunez.

The two cats on the building

“Vincent Croteau [de l’Équipe Spectra] told me to have invited a photographer friend on the roof of one of the buildings that overlook the Place des Arts, in front of the whole crowd. The two were emotional, says the designer. It is a reminder of people who find themselves faced with this crowd, he continues, and who are taken short. »»

The cat on the screen

It represents these moments when we show the crowd on the screens during external shows and we see ourselves. As a mirror effect which is also an awareness.