Furthermore,
Integrated purchases will land tf1+:
It is official. However, the micropament will land at the start of the school year on TF1+, flagship content will be offered with a paid option without advertising.
From September 1, TF1+ will inaugurate a new micropamentation feature allowing users to view their favorite programs … Furthermore, Without advertising, Rodolphe Belmer, CEO of the TF1 group, revealed on June 24 in an interview with Variety. Similarly, It is one more evolution in the monetization strategy of the TF1 group platform. which intends to diversify its sources of income beyond classic and digital advertising.
A model inspired by mobile games – Integrated purchases will land tf1+
More concretely. this novelty will be inspired by the proven economic model of in-app purchases on mobile, especially in integrated purchases will land tf1+ the video game sector, said the boss of TF1. Thus. users will be able, on a case -by -case basis, choose to pay to access certain content without advertising interruption. For example. the program Koh manure will be offered as soon as it was broadcast, Tuesday evening, with two options: free with advertising or paid without.
Called “Integrated Purchases”. this initiative is intended to “Distinctive, unique and non -competitive”according to the leader, in opposition to the traditional approaches of the large streaming platforms by subscription. It will allow the group to capitalize more on its programs with a strong audience. while offering spectators better viewing comfort.
This innovation is part of a global agreement signed on June 11 with the main organizations of audiovisual creation (SACD. SCAM, USPA, SPI, SATEV, Animfrance, Spect, SEDPA). This authorizes TF1+ to offer certain content in TVOD (video on transactional demand). East (final integrated purchases will land tf1+ digital purchase), in addition to the free supply (AVOD/FVOD) and by subscription (SVOD) already in place.
Valid until 2028, this agreement also provides an increase in investment obligations in French heritage creation (from 12.5 % to 12.57 % of turnover), as well as strengthening of commitments in terms of cultural diversity and independent production. In addition, the TF1+ platform will be launched simultaneously in 22 countries in French -speaking Africa on June 30.
This article was included on the Univers Freebox site
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