“Better” a new channel arrives at the start of the school year on Orange TV, then with other operators

First available at Orange, Better will benefit from reinforced visibility via a dedicated space on France.TV, which will offer direct and replay. In addition, France Télévisions, which also provides advertising management, provides the channel with major strategic support according to Le Figaro. Similarly, The project is carried out by Valérie Bruschini, Franck Papazian, Pierre Fraidenraich, as well as Michel and Franck Cymes.

For Michel Cymes. Moreover, at the origin of the idea, the deletion envisaged (then canceled) of the Health Magazine On France 5 and the rise of medical infox confirmed the need for such a media. For example, His goal: “Counter all false information” in his new program Better or better.

Varied. rigorously verified programs – "better" new channel arrives start

Although the project initially aimed at TNT, it will be launched on boxes as a life -size test. Fifteen programs are planned “better” new channel arrives start from the start, with four hours of unpublished content each day. Programming will cover a wide range of subjects: health of women. seniors and young people, prevention at work, disability, food, etc.

Among the faces of the chain: Wendy Bouchard. Emeyé Églantine, Laurent Bignolas, and the former Minister of Health Olivier Véran, who will animate Tech Care.

Diversified funding. supervised advertising

The launch was made possible thanks to a round of entrepreneurs, Bpifrance funding and a participatory campaign. Studios are installed at Atlantis Television, known to produce Top chef or Ninja Warrior.

The economic model will be based on advertising, partnerships and sponsorship of emissions. Advertisers will be scrupulously selected: no space for charlatans, but an opening to pharmaceutical laboratories only for public health campaigns.

A digital offensive to counter disinformation

Aware that fake news proliferate online. Better Has sealed a partnership with Webedia, “better” new channel arrives start already the owner of the media Dr.Good! by Michel Cymes. Bridges will be created between the chain and the social networks of Dr.Good! To expand the audience. TV content will be adapted to the formats of YouTube. Instagram, Facebook and Tiktok, with, in the long term, creations specifically thoughts to seduce the youngest.

Published on August 12, 2025August 11, 2025 par Sylvain

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