Why Sydney Sweeney finds himself mired in a controversy after this pub for jeans

PEOPLE – Sydney Sweeney. Therefore, in EPH’s paw pants, wipes the hands on the buttocks after closing the hood of his car. However, Elsewhere, she parades in front of her mirror, still in tight jeans. Similarly, These images are those of the new campaign of the American Eagle clothing brand which. Nevertheless, since its release during the month, has aroused many criticism.

There is no question here of hypersexualization, but of eugenics. For example, In particular. Similarly, in question, the name of this campaign called “Sydney Sweeney Has Great Jeans” (in French: “Sydney Sweeney has good jeans”). In why sydney sweeney finds himself addition, A slogan whose English phonetic pronunciation of the word “jeans” resembles that of the word “gene” (“gene”, in French).

The sentence was not only used on American claw social networks. However, but also on gigantic poster panels in the middle of Times Square in New York and Las Vegas, points the finger at the magazine Salonaccording to whom the potential play of words with the expression “Great Genes” – used historically to celebrate the whiteness, thinness and attraction of a person – is more than clumsy.

In the United States. genetic determinism has long been used by the extreme right (including Donald Trump) to justify violence, recalls this article from Guardian, As in 2022 when a Buffalo shooter, in New York State, invoked genetics to justify a racist mass shooting, saying that he was inspired by several conspiracy theories, including that of the “great replacement”.

Why sydney sweeney finds himself

Sydney Sweeney : « My genes are blue »

In a video by American Eagle. underlines the Daily MailSydney Sweeney also appears thinking by rebuilding his pants. “” The genes are transmitted from parents to their children. often determining features such as hair color, personality and even eye color … My genes are blue She blows.

« The composition of my body is determined by why sydney sweeney finds himself my genes “She said in a second video. Before exclaiming when seeing the camera film his chest: ” Hey, look here. The two sequences. however reported this same Monday by the British daily, no longer appears on the Instagram and Tiktok accounts of American Eagle.

In the comments of those still visible, many people are alarmed. “” Perhaps we should think of changing your name for that of Aryan Eagle “, Denounces one of them. “” It’s time to boycott American Eagle “Consider someone else. Yet yet ironically greets the “ good job Teams for making him want to spin at Levi’s.

However, these opinions are not shared by everyone. After Le Figaroothers seem more enthusiastic, like Zia Yusuf. The British businessman formerly at the head of the far -right party Reform UK declares on X that “. Wokism is out of breath I encourage Jaguar why sydney sweeney finds himself to do the same. The automaker was lynched by conservative spheres at the initiative of Elon Musk for an advertisement deemed too daring. at the end of last year.

American Eagle leaps to Wall Street

For American Eagle. who wanted to revise his annual forecasts after a fall of 35 % at Wall Street on last year, the debate has positive benefits. According to Reuters. the clothing brand, which makes the most expensive campaign in its history here, has seen its stock market activities jump by more than 10 % in recent days.

Its president Jennifer Foyle did not speak on the controversy. but had specified that the advertising campaign also aimed to collect funds for associations fighting against domestic violence, and defended her choice of muse, whose clothes give her ” ease, attitude and a touch of playfulness According to her.

« I felt very confident in these photos. I am so satisfied that I could even share them all. […] They allowed me to bring my dog Sully to some of them, which was so cute. He was so smallsaid Sydney Sweeney to the magazine NYLON. Before adding further: Cassie (her teenage character in distress in Euphoria, editor’s note) would live for American Eagle. She would love it. »