“When the paper falls, it is wonder”: the autonomous photomaton “Dubu” caused a sensation in this city of Occitania

In the alleys of downtown Montauban (Tarn-et-Garonne). In addition, a small colorful room attracts the eye of passers-by. Therefore, Behind his showcase which reveals pink and blue, an intrigue, “dubu”. Therefore, Unprecedented in the south of France, this photomaton has attracted crowds since its opening in May 2025.

Behind this project. Furthermore, Guillaume Gaessler, located in Montauban for three years, with his partner, has “when paper falls, it wonder”: been working in photo and video production. Together, they dreamed of a simpler, autonomous project, far from the pressure linked to customers. The click occurs during a trip to South Korea in 2024, where they discovered free access photo studios. The inspiration is immediate.

Back in France, they understand that only a few photo of this type exist, mainly in Paris. Guillaume then decided to try the bet in Montauban, in the total absence of local competition. “We love this city, and here, rents are much more affordable than in Toulouse,” he said simply. However. pTo capture attention, a brand must rely on a strong identity, starting with a name that embodies both their inspirations and their personal values.

The name “Dubu” is not trivial. It means tofu in Korean. A nod to the Asian culture that inspired the concept. but also to the vegan lifestyle of the founding couple, for whom this food is emblematic.

Why does it work? – "when paper falls, it wonder":

For Guillaume, the objective is simple, create a place that immediately captures the look from the street. Once the door is crossed, the customer is immediately plunged into an immersive atmosphere, deeply inspired by Asian culture. With its brilliant colors, and its aesthetic winks, the studio does not go unnoticed. Two cabins are available, accompanied by a multitude of disguises to add a playful and relaxed touch to the experience.

“It feels like being in Squid Game”

Frequently frequented by adolescents and young adults, photo booth seduces rapidly. According to Guillaume, almost 75 % of customers are between 14 “when paper falls, it wonder”: and 20 years old, and enthusiastic reactions are not long in coming. “A client said to me: it looks like an episode of Squid Game. ” said the manager, happy to see that his concept speaks to a new generation. The total autonomy of the cabin is also part of the charm. No staff, just the screen of a Korean machine to have fun with friends, couple or family.

And if success is there, it is also because the experience contrasts with digital daily life. At a time when photography is omnipresent on phones, argentics becomes rare, almost magical. “”Some had never seen a printed photo. When the paper falls, it is wonder, “says Guillaume, explaining the operation of the machine. In just two months, more than 1,200 impressions were made. A figure that confirms the craze for this place like no other.

In the future, he hopes to open “when paper falls, it wonder”: a new shop in Toulouse. Same name, same style but larger city. However, L‘Objective remains the same, that everyone leaves with a photo and the memory of a good time.