“Wesh then my breed, when you go you pick up” … rap punchlines for an anti-waste campaign in Marseille

The artistic creation studio Parade, wishes to raise awareness of the Marseille population on the collection of waste, in a city which has often had a bad reputation. However,

“wesh then my breed, when

“Nique your mother on the canebière. Moreover, fuck the pigs on the old port”does this sentence remind you of something? This is normal. these are words extracted from the piece of rap “wesh then my breed, when Organized bandfrom the Marseille group 13’organized-combining 557 million views on YouTube, which was rewritten for an anti-waste campaign in Marseille, produced by Parade, a studio of artistic creation.

“Oh cousin you cleane or do I explode?” (Dance Le MiaIAM. 1993) ; “I passed the beer to Tchikita, two hours later I already threw it” (HolustreutaJul, 2016) ; “Tonight I forget everything, except empty bottles” (I forget everythingJul, 2014) ; “Wesh then my race, when you go you pick up” (Organized band13’organized, 2020) : Rap punchlines diverted to challenge the inhabitants of the second city in France and encourage them to pay more attention to throwing their waste?

IAM, Jul, Sch in 13’organized … Legends of Marseille rap, honored for ecology, in a city often renowned as “dirty”. In 2023. a report by the European Commission classified the Marseille city among the three dirty cities in Europe, with only 22% “wesh then my breed, when of the Marseillais satisfied with the cleanliness of their city.

A dozen posters. sentences that everyone has already heard, enough to trigger a smile and above all surprise the inhabitants, raise awareness of the collection of waste. “The posters of the town are too institutional, no one reads them. I wanted to think about a way of saying the same thing, but more playful. Unfortunately. the “wesh then my breed, when town hall cannot express themselves as I did”explains Anatole Royer, the campaign graphic designer, in the columns of Figaro.

However, the metropolis of Aix-Marseille-Provence already acts to limit waste in public space. Posters with a waste photo. a text: “This waste has nothing to do there, a simple gesture can make the difference.” And an application “Adopt the R3Flex”pour “Report. act, contribute to a cleaner territory”or a “cleanliness charter”, made by the town hall of Marseille.

But according to the first feedback on the networks, this campaign seems to speak to more people than institutional communication. “The top! You have to be aware of it, I still see too much throw from the rocks” ; “Bravo! You have to placade all the beaches!” . “It would be necessary in all districts”can we read in the comments of the Instagram post @paradestudio announcing this campaign. The goal being that Jul’s punchlines, “wesh then my breed, when presented on social networks like “the mayor of Marseille”, can change mentalities.