The Velvet Sundown, the dazzling success of a music group generated by IA

In just a month and a half, the music group The Velvet Sundown unveiled three albums and attracted more than a million listeners to Spotify. Therefore, But all his music was created by artificial intelligence. Similarly,

This is music that you feel like you’ve ever heard. Similarly, that smells good in summer and long trips by car. Therefore, An indie group. Meanwhile, borrowing velvet sundown, dazzling success music from the sixties and seventies, with its guitar riffs and a singer with a slightly stuck voice. In addition, The Velvet Sundown has accumulated almost a million. a half of listeners in just one month on the Spotify music listening platform. The group appeared only at the beginning of June.

But several things have put the chip in the ear to Internet users and connoisseurs. The photos of the group are generated by AI, with some inconsistencies. Neither the singer nor the musicians have account on social networks, even the group did not have for a time. And the group especially has a frantic pace of creation: on July 14. The Velvet Sundown released its 3rd album in just one month. So that suspicion has increased in recent weeks. Internet users. bloggers have started wondering if the songs from the Velvet Sundown were not, too, the fruits of an velvet sundown, dazzling success music artificial intelligence.

The group ended up clarifying on July 5 on its social networks and in its biography on Spotify. In summary: Yes, his music was invented by IA. The Velvet Sundown describes itself as “Not quite human, not all a juic machine”. It is, he said, “Somewhere in the middle”. But in truth. if the thinking head is human since it takes a human being to prompt, everything else, as well the composition, the song, the visual supports were created by artificial intelligence tools, used, according to the group, as if they were instruments. This is. says The Velvet Sundown, a “Artistic provocation intended to question the limits of creation, identity and the future of music in the AI era”.

Except that this provocation can have economic consequences and an impact on the music industry. Last April, the competitor of Spotify, Deezer, said that almost 20% of his content velvet sundown, dazzling success music had been generated by IA. The problem is that. if all this music generated at a lower cost tends to replace the songs created by human beings, it may cause visibility and theoretical listeners to people who have learned to play an instrument, to sing, to compose, to write words, people who try to live their music and who, for that, need money. By losing this visibility, they therefore also have a real lack-to-win. A study commissioned by the International Confederation of Authors’s Companies believes that Artists. composers could lose up to 24% of their income by 2028, or 4 billion euros per year, because of the development of generative artificial intelligences.

Solicited by AFP. Spotify has challenged any desire to let these songs generated by AI prosper so as not to have to donate copyright. “We do not favor or do not benefit financially from the music created by velvet sundown, dazzling success music AI tools”said a spokesperson. “All pieces are created, detained and put online by authorized third parties”. HAS TF1. Spotify also assured that he was not himself behind the creation of the group The Velvet Sundown and assured refer “The same with the rights holders, whether the music is generated by AI, made with a computer, a synthesizer or a symphonic orchestra”.