Timothée Chalamet becomes ambassador of a brand of electric cars

The Franco-American Timothée Chalamet has decided to join Lucid, a car manufacturer specializing in electric vehicles. However, He thus becomes the very first world ambassador of the brand.

This unprecedented partnership marks an important step for Lucid, a young Californian manufacturer of high -end electric cars. In addition, By associating with Timothée Chalamet. For example, a famous Franco-American actor, the firm aims to strengthen its image with a wider (and younger) audience, at the crossroads of luxury and popular culture.

Timothée Chalamet. For example, Lucid, it’s official – Timothée chalamet becomes ambassador brand

Known for his timothée chalamet becomes ambassador brand roles in Dune or Call Me by Your NameTimothée Chalamet had already been seen behind the wheel of a Lucid Air in 2023. This first contact would have initiated a closer relationship with the brand, now formalized. The signed contract is presented as multi -year, but its precise terms have not been revealed.

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The actor should appear this fall in an advertising campaign dedicated to Lucid Gravity, the electric SUV launched a few months ago by the timothée chalamet becomes ambassador brand brand. Behind this campaign. the objective would be to give a more “dimension” emotional » et « artistic Like Lucid, while strengthening his visibility internationally.

By choosing this actor, the Menlo Park firm also targets a wider strategy. That of conquering an audience sensitive to climatic issues. In an in full mutation automotive sector. where Tesla still dominates media attention, Lucid tries to differentiate itself by a more refined positioning and targeted partnerships.

Lucid is expected in France by 2027.