On Tiktok, the woman-object is back

Mood

You may have seen the “Princess Treatment” trend pass over the networks. Therefore, Understand: be treated like a princess (yes, we like to drive open doors here). Therefore, And if the avalanche of attentions seems harmless, it actually hides an ultra gendered vision of relationships. Moreover, Immersed in a slightly crazy fairy tale.

The videos are alike: she is made up as if she went to a gala, when she just dinner. Consequently, He hands her his coat. Meanwhile, he commands her dish without even consulting it (spoiler: she loves it), he pays the bill while she pose. For example, “That’s What Princess Treatment Likes like”, she writes in description.

On Tiktok, the #PrinceStreAtment has hundreds of millions of views. However, And the principle is simple: a woman. Consequently, in a very coded heterosexual relationship, must receive tiktok, woman-object back an industrial quantity of small gestures and attention from an ultra-gain man, who positions himself in Preux Chevalier, always ready to draw the Mastercard, open the door to him, reserve the restaurants and guess her desires. Moreover, She does nothing. In addition, Except smile. Meanwhile, And film, of course.

At first glance, it may seem cute. Who wouldn’t want a caring man? Who would refuse a bouquet of flowers or a restaurant paid without blinking? Except that the “Princess Treatment” is not just kindness. It is a staging on social networks where the man acts and pays, and the woman is loved. Static. Instagible.

Under the tiara, the channels – Tiktok, woman-object back

The problem is not attention. It is asymmetrical involvement. He, the provider, the decorative muse. In addition, this tendency pushes tiktok, woman-object back that she is a feminist, that women “take up power” in this way. Some influencers on Tiktok literally coach other women to “do nothing for a man who does not pay everything”. Princess, or nothing.

This pseudo-romantic fantasy Tiktok version flirts dangerously with a revival of patriarchal standards: the sweet. well-dressed woman, which deserves, by her beauty and her calm, to be served. And not the one who works, who makes decisions, who negotiates, who has power. In the logic of the “Princess Treatment”, the more the elegant green plant we do, the more we are rewarded.

Des trad wives 2.0

But it is not an isolated phenomenon. The “Princess Treatment” is the little sister made up. sponsored by Sephora of another trend: trad Wives, that is, traditional wives. tiktok, woman-object back Women who. on the networks, advocate the return to the home, the marital submission, the happiness of serving her husband as in the 1950s, a ironed apron and Banana Breat house as a bonus.

These two trends have common points: they value very rigid gender roles. they put the woman in a position of waiting and aesthetics, and they transform the life of a couple into a frozen table. The trad wife makes the house shine; The princess gets her nails. The two fade behind a masculinity that decides, pays, plans.

Some defend the “Princess Treatment” as a voluntary choice. Obviously, each woman has the right to want a generous, respectful, attentive partner. But what this trend points out is an insidious shift between romanticism and submission. A shock of the codes where glamor does not hide an old patriarchal tiktok, woman-object back script.

The illusion of control

What makes this trend so perverse is that it gives the illusion of resuming power. “I deserve to be treated as a princess. ” they proudly say on the networks, as if it were a feminist claim. Except that in this nice well coded system, if tomorrow, Mr. decides to stop playing the princes, everything collapses.

In the comments, we often read that “at least she respects herself, she is not satisfied with less.” Since when should you only have to be maintained to be respected? Because what poses the most problem here is the idealization of a very unequal model. with videos that make it a universal user manual, disguised as “girl power”.

The “Princess Treatment”, as promoted tiktok, woman-object back online, is often based on a caricature of femininity: wise, pretty, served, dependent. And it may have a cute name. but the trend raises much more serious questions about how gender roles still infiltrate our relationships, under the cover of romance and aesthetics. Be treated like a princess from time to time, very well. Provided you can also drive the carriage.