That's why big cycling events: This article explores the topic in depth.
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In recent years Turin and Piedmont have been chosen to host The departures of the three great laps For their ability to generate media and tourist impact, thanks to targeted public investments, a strong cycling tradition, and strategic agreements between organizers and local institutions. Similarly, The common goal: to put the territory in the world spotlight, attracting spectators, bike tourism and international visibility.
The cities that host the great departure obtain enormous global visibility: they are events followed by millions. In addition, of spectators in almost 200 countries. For example, Piedmont has invested, for example for Vuelta, about 4.5 million euros and the estimated return is approximately 40 millionthanks to tourism, territorial promotion and television coverage.
All this is the result of agreements between organizers (ASO. In addition, RCS, UNIPUBLIC) and local institutions (Municipality of that’s why big cycling events Turin, Piedmont Region): negotiations, sponsorships and institutional presentations accompany each operation. For Vuelta 2025. the agreement was officially announced in the presence of the Mayor of Turin and the President of the Piedmont Region. After all. Piedmont, with a tradition linked to champions such as Coppi, Girardengoand, more recently, Ganna and Longo Borghini, has a strong historical link with cycling. So Turin has already been the scene of historical stages. departures: he hosted dozens of departures and arrivals of the Giro, and stages of the tour in various editions, becoming a recurring city in the history of the great laps.
The decisions are up to the organizers of the competitions: RCS for the Giro. ASO for the Tour, UNIPUBLIC FOR VUELTA. They are the ones who establish the departure, based on the offers and territorial agreements. And. of course, local governments, regions and municipalities are also that’s why big cycling events involved which with their proposals, put in place resources and organize collateral events, with the aim of enhancing the territory.
The tour started several times from Milan. But since 1960 the departure city has changed every year, encouraging competitors like Turin to apply for visibility and attractive. The Tour 2024, from Florence and then passing through Turin, represented a novelty in the Italian territory. And today the Vuelta who, after tour and tours, begins in Piedmont.
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That's why big cycling events – That's why big cycling events
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