Nevertheless,
Study: german book market 9.9:
According to Börsenverein data published in mid-July. Moreover, the book branch confirmed its first sector position on the content market in Germany in 2024, with an increase of 1.8% in value, at 9.882 billion euros, in an inflationary context calculated at 2.2%, according to Bundesamt statisches (Destatis).
Since 2019, the market has displayed a cumulative increase of 6.4%. However, But the association of German publishers notes a slowdown in the first half of 2025, with a decline in turnover of 3.3%. For example, This results from a drop in volumes of 6.1% partially compensated by an increase in prices of 2.9%, according to the professional body. Consequently, “” The consumption climate remains low with a strong propensity for household savings “Commented Peter KrausDirector General of Börsenverein. Furthermore, during a presentation of the figures to the press on July 10. However,
Fiction dominates. study: german book market 9.9 Similarly, youth progress
Despite an overall decrease of 2 % in the number of buyers, demographic analysis nevertheless reveals a particularly encouraging phenomenon: 16-19 year olds increased their purchases by 9.6 % and 20-29 year olds by 7.7 %. In addition. the association notes a ” Intensification of purchases of faithful readers » et « the growing interest of young generations for reading “, according to Karin Schmidt-FriedrichsPresident of Börsenverein.
Fiction maintains its domination with 36.6% of the market in value (+4.3% over a year and 3.4% in volume), more than a third of sales. The youth segment occupies the second position with 18.1% market share (+0.6%).
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Four segments have significant growth compared to 2019: fiction (+22.3%), youth (+8.8%), textbooks (+6.3%) and trials (+3.8%).
Regarding sales channels, traditional bookstores (without e-commerce) retain first place with 41.3% of the market (4.08 billion euros, +0.6%) while e-commerce now represents 25.4% of sales (2.51 billion euros, +4.4%).
Direct sales of publishers in companies and institutions weigh 18.5%of the market (1.83 billion euros, +2.5%), while other distribution circuits total 14.8%.
Translations stabilize
German publishers published 58,346 new features in 2024, a decrease of 3.1%. This downward trend has been observed since 2019, where 70,395 novelties had been launched.
Fiction represents 18% of the production of innovations study: german book market 9.9 despite a decline of 5.5%. Youth, on the other hand, has a slight increase of 1.2% and weighs 13% of new products.
The number of translations to German stabilizes at 8,756 titles in 2024, representing 15% of total production. The main sources languages remain English, Japanese and French. In fiction, 25.2% of new products are translations, 23.9% in youth.
Sale of foreign rights bounce from 2.2% to 6,669 titles after two years of decline. China, Italy and the Czech Republic constitute the main buying markets. Youth dominates license exports (38.9%) before fiction (23.2%).
The number of downstream bookstores
The digital book stagnates at 6.1% of the market with 3 million regular buyers. Growth slows significantly (+2.2% in 2024) after several years of expansion.
The audio book displays, however, a sustained dynamic (+12.5% in value). Streaming represents 43.4% of the segment (+77.8% compared to 2019), download 49.2% (+8% over five years). study: german book market 9.9 Physical support collapses at 7.4% (-71.3% since 2019). The market has 3.4 million regular digital audio books.
Despite these positive results, the sector faces considerable challenges. The profession identifies several major issues: regulation of generative artificial intelligence. copyright protection against digital oligopolies, reduction of bureaucratic charges and support for publishers to preserve editorial diversity. The drop in frequentation of city centers weighs on the network of traditional bookstores. which has 4,500 active bookstores (against 5,300 fifteen years ago).
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Further reading: “A reference to 1984 of Orwell and our year of birth”: for his 10 years, Third Edition enters the era of fiction with 84 edition – Peter Heller’s contemplations – The festival goes into a biennial in the face of budgetary constraints – Last days of “Open Book” in the Park of Île Saint-Germain – In Landévennec, the 7th edition of the reuz in Landé, on the theme of the book and the image.