Season 2 of “Wednesday” is coming, but why Netflix broadcasts its series in two games?

SERIES – The Addams family is soon back. In addition, Season 2 of Wednesday From Tim Burton with Jenna Ortega released on August 6 on Netflix. Similarly, Or almost. However, Because only the first half will be available this summer, fans will have to wait until September 3 for the future. Furthermore, season 2 “wednesday” coming, but The streaming platform has become used to broadcast its most anticipated series in two or even three parts.

This practice began with the Paper house in 2017. Similarly, season 4 of Stranger Things in 2022, then The WitcherThe Crown, Emily in Paris, Outer Banks, The Chronicles of Bridgeton, Cobra Kaiand now Wednesday. Moreover, And to read their comments on social networks, subscribers are fed up. Consequently, But why has Netflix began to cut the seasons of its original creations more and more?

Already, the platform does nothing like the others, it is even its trademark. When it was launched in the 2010s. Netflix developed the practice of Binge Watching by offering whole seasons to ingest, in opposition to television and its logic of daily or weekly meeting.

The Netflix method – Season 2 "wednesday" coming, but

But since then, other competing streaming services, and even TV channels do season 2 “wednesday” coming, but the same. “It is no longer an element of marking differentiation as it could be in the past”today estimates Louis Wiart. doctor of information-communication, in an interview with HuffPost. Netflix therefore reinvented its own diffusion model to cultivate its difference.

Another reason, and not least: money. The games of the same season always come out in different months: August 15. September 12, 2024 for season 4 ofEmily in Paris For example, or on November 27, December 26 and January 1 for season 5 of Stranger Things. Unless you wait until everything is available (and risk being spoiled), fans are thus encouraged to stay for several months.

And it is not only with the subscriptions that Netflix is earning money today. Since the end of 2022, the platform has offered a formula with advertising, cheaper than the others. “” And when you sell advertising to advertisers, you season 2 “wednesday” coming, but need to build the notoriety of your programs. In a logic of Binge Watching. everyone consumes at the same time, everyone goes on to something else and everyone forgets ”develops Louis Wiart. With this new economic model. the company therefore has every interest in its series to arouse discussions and register over time.

A request from creators?

The other platforms have understood this. Disney +, Max and Prime Video are increasingly starting to broadcast one episode per week. A way to be talked about on the long-term series. and to create expectations in sometimes tired fans to chain episodes.

But Netflix does not seem ready to return completely to the weekly diffusion model. According to Louis Wiart. the company is trying rather “To find a point of balance between, on the one hand, the frustration of the spectators who are used to Binge Watcher season 2 “wednesday” coming, but and on the other side, the will to space the diffusion over time and to create a little more the event. »»

Officially, Netflix does not advance the same arguments to justify dividing your seasons into several parts. According to Director of Content Bela Bajaria. this mode of broadcast was initially linked to the production delay taken during the Pandemie de Cavid, then the scriptwriters’ strike in Hollywood. It would now be a request from creators to structure the story. “” There is no method established, it all depends on what is best for the series “, She told Deadline in January 2025.

This argument of creativity is mainly communication for Louis Wiart. “Until now, we can see that Netflix’s dissemination and production choices are essentially marketing choices”he notes. Even users are well aware of it. But spoiler Alert : As long as they continue to season 2 “wednesday” coming, but subscribe to see their favorite series, it’s not about to change. And Netflix knows it.