“Rap for all generations”: how this style of music has imposed itself on the feast of noise in Landerneau

“Rock remains the soul of the feast of noise,” said programmer Arthur Bernard last year in our columns. Furthermore, If Archive will come this Sunday. Moreover, in apotheosis, maintain this soul, just like the local group Komodrag and the Mounodor, the rap will be present every evening in Landerneau, continuing its rise in the programming of the festival created in 2009. Similarly, “We make according to the desires of the public and the demand is quite strong at this level. In addition, There is no special day this year but rap is a third of the card, ”explains the programmer Arthur Bernard. Similarly, “It is the most listened to music on streaming platforms. Similarly, which have fully won the music market, analyzes Vivien Denis, founder of the rap polemyque media. Additionally, Similarly, I especially see the change with festivals of exclusively rap “rap all generations”: how this magnitude, which did not exist before. Furthermore, Today, we have Yardland, in Paris, created in 2023, or the Golden Coast, in Dijon, launched last year ”.

“We no longer consume music in the same way. rappers were the first to understand it, adds the Lyon specialist. Gims, for example, has adopted a new strategy by only leaving singles for a year and a half. It’s something that works ”. Having become much more than a rap figure since its beginnings with the assault sexion. the icon of French song will share the scene of Landerneau with Vald this Saturday. The rapper. originally from Aulnay-sous-Bois, produces a noted festivals tour this summer, following the release of his album “Pandemonium”, and his even more hardcore reissue “Pandemonium Reloaded”. “There is a small crossing between rap and electro-techno which is not unpleasant,” says the co-director of the noise festival. It also makes it “rap all generations”: how this possible to make the artist discover to an audience that might have listened to less. in a more classic studio register ”.

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“People and genres come together, that’s what’s beautiful”

“In addition to his character that people like a lot, cooperation with Vladimir Cauchemar on his reissue worked really well,” explains Vivien Denis. It sounds new but. since the 1990-2000, “rap all generations”: how this these two movements – hip -hop and electro – influence each other and we arrive at a time when we made peace with that. People and genres come together and that’s what’s beautiful. ”

Rap, which appeared 40 years ago in France, combines several genres, but also several ages today. “The idea, on this programming, is also to have rap for all generations, points to Arthur Bernard. We will have the chance to have Hugo Tsr. who may speak a little more to the ancients, and the Fonky Family, who is really the Alter Ego of IAM, who came last year. The father. who listened to the FF in his youth, can take his children who are fans of Ninho and Niska and they can share it together, “projects the one who planned the feast of noise, whose big launch is scheduled for Friday.