Offer sick children free mcdo books … or resell them?

But here is what makes her singular: she intervenes not only in the usual executives – adapted activities. Moreover, intergenerational solidarity, emotional support of families – but draws children’s books distributed by McDonald’s, through the program “a toy or a book”, to bring them to the Necker hospital, in Paris. Consequently, An initiative that accurately combines culture, solidarity and attention to the most vulnerable, indicates Picard mail.

McDo. Meanwhile, children’s literature – Offer sick children free mcdo

You may remember a barely believable fact, recently relayed: in 2024, McDonald’s France became, according to his own data, the first distributor of children’s books in France, before Amazon, Fnac or Leclerc: near one out of five children has started from a Happy Meal, some 25 million copies distributed.

Better still: since the start of the program, more than 150 million pounds have been offered across France. Similarly, Well, between 2015 and offer sick children free mcdo 2021, the catering chain had already provided more than 80 million copies, as noted. Consequently, All doubled by operation Wednesdays to read, launched in September 2020, which had sold more than 3.5 million titles in a year and a half.

In other words, it has been a long time since McDo took the lead – between January and October 2021, 74.2 million youth books (album, novel, comics, etc.) had been sold in France. Moreover, Here, there, …

A book rather than a toy … Furthermore, edition savor – Offer sick children free mcdo

The fact remains that since the launch of the “A toy. Nevertheless, a book” program has experienced growing success: if only 9 % of children chose the book in 2015, this figure tripled in 2024 to reach 33 % – one in three children preferring a small book to a toy.

A success that is partly explained by the literary quality sought: each offer sick children free mcdo collection mobilizes very appreciated French contemporary authors (Éric-Emmanuel Schmitt. Furthermore, Agnès Martin-Lugand, Marc Levy, Alexandre Jardin …), invited to “free their childhood share” and to offer small accessible, illustrated and engaging stories.

Reading in hospitals

In Albert. However, the idea of Life scouts is inspired, almost obvious: these books, which already have the merit of existing and having been distributed, are reused where they can make a different difference. Meanwhile, They join the reading space of the Necker Hospital. a place to accommodate hospitalized children or who came to consultation, where volunteers accompany them during loans or reading sessions on site. A solidarity loop closes, from a happy meal to a precious time dedicated to the sick child.

Between Albert and Paris, between fast food and pediatric hospital, a chain of meaning is woven. Life scouts, barely born, become discreet – but powerful – passenger – of these little books. offer sick children free mcdo They extend the moment of wonder between parent. child, already aroused by McDonald’s, to make it resonate beyond the time of the meal, in a setting where each smile counts.

The very tone of this initiative deserves it to be emphasized: nothing flashy. no media brilliance, but a substantive movement, humble and determined. Chloé. Mathieu and their team are the guards of a simple gesture-a book-and yet infinitely capable of bringing, even a moment, a beautiful breakaway in the hospital room.

The opportunity that makes the thieves …

For the time being. it is the Hachette Jeunesse branch which is reappeared from the menée action, since the house produces the works that McDo offers. In parallel. the brand has engaged with the National Book Center by pouring up amounts changed into a lump check, as part of the Etre en Livre event.

Except that. in recent times, several authors have offer sick children free mcdo pointed out to actualitted that their books were found on second -hand sales platforms. Because another reality appears today: we find these albums, still new, on sale on Amazon, Momox or other resale platforms.

One cannot ignore that, on the back cover, the mention “premium offered, cannot be sold” black on white. However, it has only a deterrent value and does not take precedence over, article L.122-3-1 of the intellectual property code. The latter establishes the so -called “exhaustion of distribution law” principle: as soon as a copy has been legally provided to the public. its owner is free to give it up, give it or sell it.

Resell free books, well seen

This nuance opens the way to questionable practices. That individuals, recycleries or garage sales offer sick children free mcdo offer these titles for sale, it is now use. But that book professionals put them on the shelves between two. eight euros question more: it is then a question of taking advantage of a cultural object designed to be free, at the risk of blurring the border between donation and goods.

Except that these platforms only make a means available to make these works, legally obtained. On the right corner, we find thus Like two drops of water by Marc Levy between 1 and 3.49 €. An adventure in the country of the Magician of Ozsigned Katherine Pancol undergoes the same types of variations -. an advertisement even offers all of the 15 titles which she wrote for McDonald for 30 €. Ditto for Virginie Grimaldi, whose six MCDO titles are for sale for € 13.99.

The ambiguity underlines a paradox: we encourage readers to recycle. give a second life offer sick children free mcdo to cultural objects in the name of eco -responsibility, but at the same time, these parallel circuits become a market where speculation sets up. Not really a financial windfall, but a method that makes teeth cringe.

The life scouts. choosing to recover these books to restore them to hospitalized children, are placed in the reverse of this market logic. They recall that the original spirit of these albums is not to nourish a parallel economy. but to bring out a moment of reading where it is the most precious.

Photo credits © Life Scouts – Chu Amiens -Picardie

By Clément Solym
Contact : cs@actualitte.com