The new Sydney Sweeney advertising campaign does not pass

Sydney Sweeney is talking about her again, this time for her campaign in favor of the American Eagle clothing brand, in which she praises her “good genes”. Nevertheless, We explain to you. For example,

Barely Sydney new sydney sweeney advertising campaign Sweeney has let her lucrative soap spin she is already slipping on a new Bad Buzz. Furthermore, What, once again, guarantee commercial success to the new product for which she lends her face. Moreover,

You don’t have the ref? Similarly, We make you the topo. Moreover, A few weeks ago, Miss Euphoria laid us a commercial collaboration with the brand of men’s products for men Dr. Therefore, Squatch. Consequently, The 27 -year -old actress sold through this product … Nevertheless, her bath water. For example, Literally. Consequently, Sweeney has bubbles in a bathtub, and it was this substance that was recovered, for cosmetic purposes. In addition,

If the campaign has been controversial, it is nothing compared to the latest, for the American Eagle clothing brand. Nevertheless, Since its release, the campaign has only generated discontent from all sides. new sydney sweeney advertising campaign For example,

It all started with small promotional videos, dropped by the drop by American Eagle on social networks. On one of them. Sweeney wins his hands on the back of his jeans, after pretending to make repairs on a vintage Mustang GT350. A very Megan Fox clip. very Transformerswhich is accompanied by an appeal sentence which does not go unnoticed: “Sydney Sweeney has great jeans”.

The sentence plays on a double sense. that is to say “jeans”, but also the “genes”, which we pronounce as “jeans” in English.

Soon. the word play is confirmed by a display campaign, on which the word “gene” is crossed out, to be replaced by “jeans”.

It didn’t take more for a part of the canvas to be indignant and points to the brand, accused of making Sydney say that she has “good” genes, “blonde, thin and attractive”. A handful of tiktokers also expressed his dissatisfaction. writes Page Sixarguing that the campaign “praised Sweeney’s genetic features, namely blond hair and blue eyes”.

Despite the crawling dissatisfaction, for a few days, promotional videos only have to multiply. In one of them. cited by the Daily Mailand since then withdrawn from the brand’s networks, we hear the 27 -year -old actress say:

In another sequence, she launches: “The composition of my body is determined by my genes”. Before exclaiming, while the camera descends on his chest: “Hey, look here.”

Under the videos, wrathful comments are flourishing. While some complain about the hypersexualization of the actress. others protest that the idea of “good genes” is put forward to sell a product.

The latest sequence added by the brand has also undergone many criticisms. We hear the actress ofEuphoria Minaud answers to an interview, in sulphurous voice mode. The clip, is still annoying twittos, seems more “cut for men than for women, however target public in the countryside”.

Some establish a parallel with the pub that had made controversy in the 80s. and which staged a Brooke Shields then aged 15, dressed on the ground for Calvin Klein.

Sydney Sweeney and his jeans can nevertheless count on supporters, who have qualified the numerous indignant “delusional” reactions. Others, if we believe Le Figarowould applaud “the end of wokism”.

In the midst of all this controversy. American Eagle has not lost a single pen, but on the contrary took steps. The brand. which was in a bad pass last year, jumped 10% on the stock market in recent days, wrote the Huffington Post.

This new controversial sequence will at least delight certain comedians on Tiktok. including Evan Fance, or Michael Pavano, who do not hesitate to make fun of celebrities like Blake Lively or Meghan Markle.

(iodine)