The American singer unveiled this night that her new album, “The Life of A Showgirl”, will be released on October 3. Since then, several brands have capitalized on the success of the singer and adopt the green and orange colors of her twelfth opus.
The information was expected by many fans. During the night of Wednesday August 14, August 14, the American star Taylor Swift revealed in the podcast New HeightsCo hosted by his companion Travis Kelce and his brother Jason Kelce, the release date of his twelfth album. The 35-year-old American is meeting her community, the “Swifies” on October 3.
Baptized The life of a showgirlL’work will therefore contain 12 titles, including a duo with singer Sabrina Carpenter. The album cover and several visuals have also been revealed.
120 million views in 12 hours
If the Internet has been in turmoil since this announcement, the interpreter of Shake it off Had already made social networks tremble by announcing the name of his twelfth album on Tuesday August 12. As proof, the video has become the most seen Taylor Swift video on Instagram, exceeding 120 million views in less than 12 hours.
And the enthusiasm of “swifies” has not escaped the brands. For three days, several of them have launched promotional campaigns around Taylor Swift. The objective? Surf the success of this announcement. The accounts of many claws have gone to green and glittery orange, the colors of The life of a showgirl. In total, Tech & Co has identified more than forty brands in the colors of the new album by Taylor Swift.
This is for example the case of X, which shared a photo of its logo where the mint green replaced the traditional black background of the Elon Musk platform.
For his part, Starbucks shared a message, taking up part of the lyrics in the song 22. “It feels like a perfect night for coffee at midnight” (“it seems to be the perfect night for a coffee at midnight”, editor’s note), can be read on the publication, obviously Orange. Fedex shared a cliché on X with the words “Delivery in progress” on a background of orange sequins.
Social networks in the colors of Taylor Swift
On Instagram and X, United Airlines published an image of an airplane in the middle of a sparkling orange sky. Delta also had the same idea. The company shared the photo of an airplane at sunset. “Fly to the next era“, She advises.
Some brands, which already included orange in their logo, did not hesitate to recall that they were already in the colors of the twelfth album of Taylor Swift. This is the case of Dunkin ‘. Its logo is from ordinary orange to sparkling orange. “We have always been in our orange era,” laughs the donut specialist.
“We always liked the orange,” insists Wattpad on X. Skittles also recalled on X that they were “in their ERA Orange since 1974”.
Unsurprisingly, the Duolingo language learning application, accustomed to viral campaigns, has decided to capitalize on the singer’s announcement. The famous green owl thus had fun putting on a blonde wig inspired by Taylor Swift and a glitter body, Orange obviously.
The Elmo mascots and the minion account did the same. “Elmo is ‘Ready for it'”, underlines the account, in reference to the eponymous song of Taylor Swift.
Netflix has shared several extracts from its productions. The streaming giant shared a shot of Kpop Demon Huntersorange obviously, or a photo of the series Sex Education where the heroes are dressed in orange. “We connect to 12:12,” adds the platform, in reference to the exact time of the revelation of the 12th album of Taylor Swift.
The Empire State Building also jumped at the opportunity. The New York monument has published a dozen videos on Tiktok around the announcement of the 12th album of the American Popstar. Its first publication, featuring the illuminated orange tower, was viewed no less than 6.6 million times.
Even some cities have put themselves in the colors of Taylor Swift. This is for example the case of Las Vegas. The city’s official account on X assured to be in its “showgirl era”. Later, the profile shared old photos of Cabaret, similar to the aesthetics of the new album. “Taylor Swift’s new album makes me feel like that,” said legend.
This is not the first time that brands have been trying to capitalize on the planetary success of Taylor Swift. In April 2024, during the announcement of his album The Tortured Poets Departmentseveral brands had also taken hold of the black and white retro aesthetics of its opus.