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Naf naf brand partially taken:
The iconic brand of the 1990s of female ready-to-wear Naf Naf. Furthermore, which was in receivership, was partially taken over Thursday August 7 by Groupe Beaumanoir (Caroll, Bonobo, Cache Cache, Morgan, Sarenza …), according to a court decision consulted by the France-Presse agency.
The group proposed to take over the NAF NAF brand. Consequently, approximately 300 employees on the approximately 600 employees that the brand currently has, according to the same document, as well as 12 stores out of the existing 102, but to exploit them under its own brands.
Faced with the clothing market crisis. the boom in online sales, Naf Naf has been one of these distributors of the 1980s who have been in bad shape for almost twenty years. Founded in 1973 by the Brothers Gérard. Patrick Pariente, in the Sentier district, in naf naf brand partially taken Paris, this fashion pioneer at low prices has experienced a very chaotic journey since his sale in Vivarte, in 2007, passing through foreign investors, first to the Chinese group La Chapelle, in 2018, then to the Turkish manufacturer Sy, in 2020, before another Turkish supplier, Migiboy Tekstil, in June 2024.
NAF NAF joins the long list of liquidated or amputated channels after collective procedures. According to the calculations of the Commerce Alliance Federation, the sector has lost “Nearly 47,000 jobs between 2013 and 2024”.
naf naf brand partially taken — Naf naf brand partially taken: The iconic brand of the 1990s of female ready-to-wear Naf Naf. which was in receivership, was partially taken over Thursday August 7 by Groupe Beaumanoir (Caroll, Bonobo, Cache Cache, Morgan, Sarenza …), according to a court decisi.
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