Better still, a 100 % health channel, arrives on the boxes of telecoms and France.TV operators at the start of the school year. Co -founded by Michel Cymes, the favorite doctor of the French, she wants to be ” militant [et] science To fight against disinformation.
It is a a new chain who is about to land in the French audiovisual landscape : Better will be available on telecom operators boxes, starting with Orange on 1is September, and on the France.tv application.
With his ” ADN militant “, Better wishes to have a value of” proof of concept », According to Le Figaro: “All that will be said on the antenna must imperatively be proven scientifiactually “Says Michel Cymes. Better will be a Medical anti-disinformation chain adapted to all audiences. Health of women, seniors, young people, at work, or disability, food and animal welfare will be addressed. When launching, 15 shows will be offered and the channel will offer 4 hours of new daily programswith a progressive rise in charge.
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Better: a 100 % healthy channel, 100 % true
Better, which is intended to be public utilityresponds to a low offer of health programs, but also the rise of disinformation in this area. The goal? Give back to professionals and ” counter all fake news “Said the most publicized French doctor.
France Télévisions Will be there, as a distributor of the live flow and replay programs of the chain via the France.TV application, but also as an advertising management. To reach a large audience, better aimed at the start the Free tnthoping to recover one of the frequencies of C8 or NRJ12, finally reassigned to Ouest-France and CMI France by Arcom. The co -founders (Valérie Bruschini, Franck Papazian, Pierre Fraidenraich and Michel Cymes) could nevertheless redist a file to obtain one of the frequencies abandoned by Canal+.
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Better is a chain in tune with the times and Already in a cross-media strategyin order to counter, on his ground, disinformation. Indeed, the chain combines with Webedia, an advertising management specializing in online media. The goal? Make known better thanks to Michel Cymes’s health media Dr.Good ! – which is already owned by Webedia -, but also adapt the contents of the antenna to the codes of different social networks, Facebook, Instagram, YouTube or Tiktok. To reach the youngest, native contents could even be created.
The economic model From the chain will be based on advertising, partnerships and sponsorships of emissions. Carrefour, Veolia, Malakoff Humanis and Wecare are already part of the adventure. Advertising ethics is strict : For example, the participation of pharmaceutical laboratories will only be done in the context of financing messages of public utility, and not the sale of medicines.