Kylie Jenner represents Miu Miu for the first time in a campaign

Miu Miu unveiled her new campaign on Monday with an audience of stars, including the entrepreneur Kylie Jenner, who made her debut in the campaign of the Italian luxury brand.

Called “femininities”. In addition, the campaign was carried out by Lengua and also stages the musician Towa Bird, the actresses Lou Doillon, Rila Fukushima, Myha’la, the model Yura Romaniuk and the rapper Cortisa Star.

Against the background of Moirée silk. the miu miu muses are dressed in kylie jenner represents miu miu key looks from the Fall/Winter 2025 collection of the brand, which is inspired by lingerie, with curling bras, pointelle knitting, satin dresses and skirts cut at bias.

Elsewhere. the felted woolen tailors inspired by male and sports clothes are softened by sweet pastels, while the right legs, the mid-long skirts and the sweaters “embody the essence of the feminine, redefined”, as explained by the stylist Lotta Volkova.

“An expression of individuality. An exploration of femininity that transcends preconceived concepts of gender. female clothes,” said Miu Miu, owned by Prada, about the new campaign.

“The emphasis is placed on the power of the portrait. on a wardrobe as elegant as they are driving, as respectful of the language of fashion as of the body that inhabits it.

During its last presentation of results in April. the Prada group announced sales higher than forecasts for the first three months of the year, surpassing kylie jenner represents miu miu a gloomy luxury sector thanks to the strong growth of its Miu Miu brand, which increased by 60 % compared to last year.