The “Kiss Cam”, this innocent “big brother” which can ruin lives in a camera snap

The Internets are full of videos extracted from “Kiss Cam”, or “Baked Camera”, very mainly from across the Atlantic. For example, A moment that wants to be funny, in the preamble and at halftime of baseball or basketball matches. Moreover, Sometimes even during concerts, as was the case in Boston on Thursday for that of Coldplay. For example, But this time, the filmed adulterous couple did not appreciate the joke on the contrary of social networks.

Legend has it that the first “Kiss Cam” appeared in the United States. Consequently, in 1982, in the Los Angeles Dodgers arena, to mark the installation of the first giant screen at the Dodger Stadium. However, The idea was simple. For example, film couples during the dead time to encourage them to kiss, all broadcast live on the famous giant screen. In addition, The concept “kiss cam”, this innocent “big has made a box and. Therefore, now, it became widespread everywhere in the United States and even in Canada, during baseball, basketball or American football.

“Well played the Spurs” – "kiss cam", this innocent "big

In North America. Furthermore, it has entered the customs to the point that the personalities caught by the “Kiss Cam” lend themselves willing to the game, like the presidents Barack Obama or George Bush. Moreover, And, more recently, Prince Harry and his partner, Meghan, alpagated in a Lakers NBA match. Most of the time. it remains good, the public applauded when there is Galoche and Hue when there is refusal and the camera passes to other victims.

But “Kiss Cam” operators also know how to be insistent. to the point of provoking discomfort in people filmed to the delight of the public. Kyle Collins paid the price, in 2015, in a Spurs match he attended with his fresh date.

The “Kiss Cam” remained blocked for “kiss cam”, this innocent “big long seconds on the couple, insisting with messages so that they kiss. What they ended up, visibly very embarrassed. Beautiful player. Kyle finally had fun on X, writing “well played the Spurs, we have been together for almost a year now”.

There was also this woman. fattened by the camera and the public of Rogers Arena, in Vancouver, to kiss her neighbor while her boyfriend had gone to the toilet. And the operator to redo a plan on her on the return of her lover. congratulating the embarrassed neighbor and leaving the boyfriend in misunderstanding. Or this furious woman that her companion. busy calling, refuses three times to fold in the “Kiss Cam” during a match of the Bulls in Chicago.

The embarrassing “kiss “kiss cam”, this innocent “big cam” make more buzz on networks than cute “kiss cam”. This is. therefore, what happened Thursday to the CEO of the Astronomer company, Andy Byron, surprised by the “Kiss Cam” while he was hugging a woman who was not his during the Coldplay concert. Moreover. in addition to seeing its infidelity displayed on the giant screen of the room and then on all social networks, the Etsy online sales site found nothing better than offering t-shirts bearing the image of the adulterous couple or “Coldplay ruined my marriage”.

&quot. kiss cam", this innocent "big – "kiss cam", this innocent "big

“We were often doing on purpose”

In France, the “Kiss Cam” phenomenon attempted a breakthrough which has never resulted in a generalization of practice. The first “Kiss Cam” were launched during the Euro football in 2016. The following year. it was the Dijon football club, the DFCO, which reopened the door on the occasion of its rise in L1. “kiss cam”, this innocent “big “It was necessary to innovate to mark the occasion. but without it cost too much,” recalls Aurélien Gaudriot, the former communications manager of the club at the origin of the initiative. The goal was to “offer something attractive, to create animation to punctuate the pre-game phases and half-time,” he explains.

According to him, the spectators quickly got used to this “Kiss Cam” and “as they were relaxed”. “We often did on purpose to choose people who were obviously not in a relationship,” also admits Aurélien Gaudriot. And too bad if the camera came across an adulterous couple: “Coming to the stage involves accepting the capture. of its image. An unfaithful couple knows that they are taking a risk by displaying themselves in the stadium, “he said.

Maître MAGALY LHOTEL, lawyer specializing in privacy law, rather agrees with this analysis. “In a sporting event. during a concert, we cannot say that we were “kiss cam”, this innocent “big not aware of the possibility of being filmed,” she says. “What can be disputed is the dissemination of images outside the framework of the event,” says the lawyer. Or having your adultery displayed and sold on T-shirts.

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Anyway, the “Kiss Cam” has not made many little ones in France. The DFCO dropped after a few seasons. FC Bordeaux has tried it, such as Stade Rochelais and CA Brives, in rugby. The humorist Redouane Bougheraba during his last show. the town hall of Bordeaux during the 2023 Christmas holidays and even in the television game “Everyone wants to take their place”. We are far from a craze that does not weaken across the Atlantic. to the point that the New York Jets managed to sponsor their “Kiss Cam” … by a chain of wedding dresses.