In addition,
K-pop europe: consecration long work:
It all started when the Korean government recognized the economic potential creative. For example, content In the 1990s. For example, South Korea then sought ways to get the wreck of the Asian financial crisis in 1997.
Even when the liberalization. Nevertheless, deregulation imposed by the International Monetary Fund were implemented in the 2000s, the government has continued to support the cinema, television and music industries while keeping Firm control over their development and export.
This included financial incentives for production companies. In addition, the development of infrastructure, in particular high -speed Internet access throughout the country, in order to support the production and consumption of content.
This strategy has borne fruit. The popularity of a constant flow of Korean television series started to grow in Japan and China. The Korean government has invested even further in infrastructure k-pop europe: consecration long work to grow industry and disseminate content beyond the region.
Today, 60% of Netflix subscribers worldwide have already watched a Korean program on the platform.
The success of the Korean popular culture is also felt in other sectors of the economy. K-pop stars and cinema sign Advertising contracts with Korean companiespromoting cosmetics, washing machines or smartphones from a global audience.
The Korean cultural content market is now One of the most important in the worldevaluated at around 70 billion euros in 2024. a level close to that of France and the United Kingdom.
Its continuous growth is based on a Multifacetes policy Combining financial investments. tax reductions and institutional support, both in the country and through Korean cultural centers located abroad.
The government also offers financial incentives To encourage cooperation between production companies. conglomerates (for example LG or Samsung), which themselves benefit from the influence of k-pop europe: consecration long work international Korean culture internationally.
This success also contributes to public diplomacy in South Korea. The concerted strategy of “nation branding” set up in the late 2000s. 2010s by the administration of Lee Myung-Bak aimed to improve the position of the country in the various pictures of brand image of nations. Lee recognized the role that the soft power To establish the position of South Korea as a power of. moderate influence on the international scene.
Since then. K-pop stars have been involved in the country’s public diplomacy on the international scene, especially at the UN or during COP 26.
K-pop europe: consecration long work
Further reading: “Happy and proud”, Jean-Jacques Goldman comes out of silence and reappears to make a huge donation – After concerts at the Stade de France, this clip crosses the billion views on YouTube – Lorna Shore announces a European tour with Whitechapel, Shadow of Intent and Humanity’s Last Breath – Granite Xhaka makes a French rapper “pierce” – Daniel Guichard and Stromae are looking for their father.