JD Vance mixes with the controversy of the jeans: “Continue to say that all those who find Sydney Sweeney attractive are Nazis”

Degrading, racist, sexist, turned in order to satisfy the male gaze … every detail of the new advertisement of Sydney Sweeney For American Eagle is accompanied by a criticism. For the past few days, social networks have been indignant in front of the actress images posing lasciviously in her “superb jeans”. A campaign that is not hidden to boast, as a subtor, the “superb genes” of Sydney Sweeney.

In a spot broadcast on Tiktok, the actress, broom by hand, completes to stick on a wall an advertising poster, barred from the mention: “Sydney Sweeney has superb genes”. The last word is scratched and replaced by “jeans”. We read a play of words on the sound of words genes et jeans. We understand the promotion of an ideal of beauty, that of Sydney Sweeney. Namely a slender silhouette, fine lines, large blue eyes, and blond hair like wheat. The exploration of Sydney Sweeney genes returns to another advertising extract. “The genes are transmitted from parents to their children and often determine features such as personality, hair color, eyes …, the actress whisper by contorting on a sofa to attach her pants. My genes are blue. »»

It is not so much the actress who is targeted – the new icon passes between the drops of the downpour, from the pedestal on which her roles raised her in the series Euphoria et The White Lotus – But rather the brand. American Eagle is accused of eugenic propaganda, a theory developed in the second half of the 19th century and used by the Nazis, relating to the selection made on humans from the laws of genetics. “The fact that this company is called American Eagle, that she wears jeans, that she has a car and a dog, has something special,” says professor and historian Emma McClendonspecialized in the history of jeans, with CNN. In the current political climate, and with the invocation of genetics, it has the impression that it is playing on this broader social cultural struggle that we have at the moment on what it means to be American, ”she analyzes.

The White House gets involved and accuses Democrats

The speech has mounted even in the high political spheres. JD VanceDonald Trump’s right -hand man, has fun with the controversy train. At the microphone of Ruthlessa conservative podcast, he requested his political opponents to continue to display their dissatisfaction (no democratic figure has yet commented on advertising). Either, JD Vance still wanted to give them a “political council”. “”[Continuez]To say that all those who find Sydney Sweeney attractive are Nazis, ”he said. For him, it is proof that “a large part of the Democrats is oriented towards hostility to basic American life”. “Panicate” in front of a “beautiful American like the others who advertises for jeans like the others” is an “excellent strategy,” he added ironically. “This is how you will win the mid-term elections, especially with young American men.”

Democrats had already been accused of stirring controversy by Steve Cheungresponsible for the communication of the White House. On Twitter, he accused them of making “uncontrollable” the cancel culture. “This distorted, stupid and limited liberal thought is one of the main reasons why the Americans voted as they did in 2024. They have tired of these bullshit.” Faced with the magnitude of the controversy, American Eagle dropped for a few moments the curve of his growing action on the stock market to reaffirm that her ambassador had indeed “superb jeans”. “It is and it has always been a question of jeans. His jeans. His story, ”wrote the claw on Instagram. We will continue to celebrate the fact that everyone carries their Jean AE with confidence, in their own way. The superb jeans are well to everyone. ” It remains to be seen if “everyone” will still want these “superb jeans” …