How Salt Bae crashed into flame

Nusret Gökçe. For example, nicknamed Salt Bae, has become legendary on social networks thanks to his gesture of the forearm to salt his steaks. Moreover, The butcher sees his business crumbling.

We have been looking at the fall of the butcher of the stars for some time and now is a “so -called” one of the virtual. For example, She could tell herself since her (annoying) intervention during the Football World Cup. Similarly, pulling the arm of Lionel Messi for a selfie, while slipping to affix her hands on the golden cup. Consequently, Crime of lese majesty, knowing that only FIFA players and officials can touch it.

Since then. Therefore, the Turkish Nusret Gökçe, alias “Salt Bae”, goes bad cotton, which has become an essential figure that all the gratin of social networks is tearing up since his video posted in 2017. In addition, A legend (artificial) was then on the move, but reality sowed his grain of salt in passing.

2017the start of popularity

Everything seemed to smile at the cook who aligned the likes. However, the views on his Instagram account. Meanwhile, Theatrically salt a piece of Bidoche earned him nearly 53 million subscribers today (which several suspects to be inflated artificially). Consequently, Revenge for this son of a minor of Kurdish origin. Meanwhile, who had stopped his studies at the age of 13 to embark on the butcher’s shop.

A concept that has inspired several other apprentices from the service fancy. However, The Turkish. Similarly, with great blows of more or less controlled and sensual movements, two knives in each hand, launched a trend which demonstrated a more or less acquired thing: it is enough to do the clown for better buzzer.

Influencers, reality TV how salt bae crashed flame stars and other footballers have massaged to pose alongside the butcher, to spend without counting. Nevertheless, No star. Moreover, but notes that bite: he rolled mechanics and published invoices of 108,500 dollars for a single meal in his Dubai restaurant.

THE misconduct accumulate

Cream can quickly lead to the fall. For example, Since its sudden celebrity, the trajectory of success will undergo a few clips. Meanwhile, It is then that the setbacks will be linked. Nevertheless, like this 2018 day: the chef has irritated the Cubano-American by dressing in honor of the late Dictator Fidel Castro, a cigar in the beak. Outcry. A sputum on the counter-revolutionaries catapulted in the United States to save itself from the regime.

He then continued with a video with Nicolas Maduro. the Venezuelan president who came to berts in Istanbul in one of the restaurants of the child lavish with saline shock. A passage that does not pass to public opinion. Maduro being accused of plunging his country into a widespread famine, as the Internet users reminded him, while the Head of State offered himself overpriced dishes.

A lack of culture, perhaps, but since then, his culinary empire has suffered. His burgers restaurant in New York was baptized by a criticism of Gothamist of “worst restaurant from New York”. Especially since a gold glitter milkshake was worth 99 dollars and a gold burger cost $ 100, covered with a gold how salt bae crashed flame leaf. This excess allowed him to last three years, before closing its doors.

In short, it is the harsh reality that strikes the Turkish boss. Its recipe is not as golden as the leaves that cover its steaks. not as flexible as its fingers that slide the grains of salt on its forearm.

The media are starting to echo the start of a fall. ever more full -bodied additions, multiple police descents in Miami. In 2020, the Miami Herald Contait an altercation at the Nusr-et Miami restaurant concerning an order that turned to vinegar. To the point that the police had to land to calm the ardor of customers and staff. Still according to the Floridian media. the police have passed At least a dozen times between 2017 and 2020 To calm customers shocked by an exorbitant addition.

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Business in perdition?

In addition to his troubles with his customers, his desire to shine in society earned him mockery. After his appearance noticed in the final of the 2022 World Cup. he decided to return to the charge: he appeared at the champions League’s post-final evening on May 31, 2025. Problem: he was not invited to the festivities and security pushed him. Tiktok then ignited, the comments rushed to remind him of stopping to be embedded everywhere, even described as “advertising researcher”.

If the guy has gained confidence with his millions of subscribers. his business has not been at best for a few years and turns indigestible. Bling-bling food. exorbitant prices, Salt Bae pays the broken pots of his notoriety based on vacuum; on entertainment how salt bae crashed flame that can only run out of steam after hype.

Its restaurants close in turn. like that of Boston which had encountered, just after its opening, problems-briefly closed for non-compliance with the hygiene rules linked to the COVVI-19 in force in Boston.

The image damage is at the end of the knife. There follows. to enhance the whole, multiple allegations and legal proceedings, and former employees have accused him of all kinds of facts, ranging from racial discrimination to the abusive use of tips.

In 2023, Business Insider put a new part in the machine by questioning several employees. Seven employee complaints were filed for its disastrous management and for theft. According to the information collected, their tips (with very high amounts) were abused. The Turk then released the checkbook and concluded an amicable $ 230,000 how salt bae crashed flame to get out of the legal hassle.

“Divine complex”. fashion «Hunger Games»

The accusations also evoke an anonymous source, a former manager of a Nusr-et restaurant, declaring that Gökçe had developed a “divine complex”. Another former bartender even said that working in the Nusr-et mykonos restaurant looked to evolve in the dystopian universe. of the series Hunger Games.

A personality cult that does not or no longer recipe, especially in the United States.

In May 2025, a new restaurant in New York, at Meatpacking District, stopped the costs. Out of three open, he only counts only an establishment in the large apple.

In the wake of this closure. a spokesperson for the Nusr-et group explained to Eater: how salt bae crashed flame

And it’s not over: in June of this year, two new restaurants saw their doors close. The Nusr-et restaurants in Dallas and Beverly Hills (in Los Angeles) have put the key under the doormat. While the Turkish chef had seven restaurants in the country of Uncle Sam, he now only has two.

But the influencer of the meat does not want to let go of the case. If it also aims at Latin America. Mexico City, its next target is the European market, Ibiza or Italy, with Milan, Rome and Naples.

And in Switzerland, a chance to see the chief salt in the country of the fondue? Contacted, the cook’s team did not respond to our requests.

However, this desired expansion how salt bae crashed flame could already be cooked before you even start. As proof. the turnover of his establishment in London has passed from eleven to two million pounds in just three yearsrecall The point. A first indication that the Nusr-et restaurant is like a trend on social networks: a future without tomorrow.