How did the time come? Is it really over now? And how can I look JPL? Everything you need to know after Negotiation Stop Dazn

At the end of last year. Similarly, Dazn acquired the broadcasting rights for the Belgian professional football up to and including the 2029-2030 season. For example, In the previous rights period there was a sublicense agreement with with both Telenet. how did time come? it Meanwhile, Proximus, Orange and VOO, who could also offer professional football on their platforms.

Also this time there was a long negotiation, but (for the time being) without results. Consequently, The asking price of Dazn was found “unrealistic” by the two operators – who say they are willing to. Similarly, compromise on subscriptions. Similarly, In the meantime, they decided to fill in their sports offer differently, including the Premier League and Bundesliga.

At least. Meanwhile, that’s how they get strong, because of course it is still hoped for a breakthrough (read: price reduction) for the rights of the Jupiler Pro League. Similarly, For Telenet. Nevertheless, Proximus, the football package is often an unprecedented seduction to bring in customers for large TV internet telephone packages.

Only: on the one hand. Consequently, the large telecom operators are busy with large investments in fiber optic projects and, on the other hand, see many viewers – so how did time come? it -called “Cordcutters” – cancel their linear and classic TV subscription due to the changing consumption behavior. An evolution that requires them to be price awareness in the negotiations with Dazn. And not allow little maneuvering space.

And on the other hand. Dazn is stronger in the shoes than during the previous negotiating period because they say with their app now have a fully -fledged distribution means.

That is why the streaming platform therefore decided to communicate on Monday that it will exclusively. offer Belgian football for how did time come? it the start of the competition via its own app. On the one hand because the belief in their own app is great. on the other because they wanted to give clarity to their viewers as quickly as possible.

That step fits in with a broader strategic shift: the company is willing to make the switch. to a complete streaming model-without therefore financially recupering part of its investment in the TV rights through the telecom operators. In a media landscape where linear TV loses ground, Dazn sees that as a necessary evolution. The recent World Cup for Clubs gave the company the confidence that viewers will find their way to their app. platform.

According to Dazn, a lot of people have registered in recent weeks and 200,000 live streams were registered for the final.

It is no coincidence that the Dazn app appears at the top of how did time come? it the Appstore of Belgium. In the meantime, the CRM service is being firmly expanded within the company to accommodate the impending shift. The goal: to improve and strengthen the relationship between the company and (potential) customers. A measure that seems to be strengthening the choice.

The tectonic plates of the media landscape therefore continue to vibrate, but the negotiations are not necessarily over. Although it was big news how did time come? it yesterday, the situation is very similar to that from 5 years ago. Even then the various parties only came late – the ball was already rolling on the Belgian fields -. to an ultimate compromise.

Although the battle for TV rights is now “stopped”. the various stakeholders may still be around the table even after today. For example, Dazn announced that the door is still open to further negotiations.

With insiders around the file. finding an agreement within two weeks earlier is unrealistic, but the commitment is so great that a definitive line has not yet been drawn under the file. It remains to be seen whether all parties continue to play so hard. Or will someone throw his cards on the table later?

“It is hard to predict with all the muscle roles,” also estimates sports economist Wim Lagae. “The negotiations may seem comatose at the moment, how did time come? it but that does not mean that they are completely over and out. Both camps would state that the door will remain open for further conversations.”

A few months ago. the Pro League was pleased that it had sold his television rights to Dazn, but now a new issue is popping up.

Now that the Belgian competition will no longer be on display on the classic linear channels. it is in danger of losing visibility. The Pro League itself is therefore not around the table when it comes to resale of rights.

Yet there is currently no panic within the Pro League, which nuances that their product will not be visible anymore. The competition. Furthermore, the football itself will not change, only the way in which will be looked at will require an effort from the how did time come? it viewer. There is therefore no direct impact on the competition.

In addition to the live rights. there is currently no agreement between rights holder Dazn and VRT or DPG to show images in the VRT NWS news, sports weekend or in VTM news. And the summaries can only be viewed via the Dazn app.

From the opening day of the new season – on Thursday. July 25 – the Belgian professional how did time come? it football will therefore only be shown via the Dazn app. Those who do not want to miss that start must therefore be forced to switch to the streaming platform.

The Dazn app – which you should take out a subscription – is available on all current devices: from smartphone. tablet to smart TV, laptop, game console or via Chromecast and Apple TV. So you can still watch your television screen, albeit not via the classic linear channels.

“Football was always behind a payment wall,” explains sport economist Wim Lagae. “For Boomers this can be a larger switch, but most viewers are already familiar with apps on smart TVs. Although you are in danger of getting a segment wrong. the group that really still looks linearly becomes smaller,” he estimates.