The holiday film has trouble starting for Royan’s cinema

Guillaume Mousset sketches a smile. Meanwhile, He has just seen that greyness was invited in the coming days on the Royan country. Moreover, And for him, this is good news. Meanwhile, “Our biggest competition here is the beach,” recalls the director of Cinema Royannais Le Lido. Consequently, To point the finger at the best day of attendance since the beginning of summer. In addition, you have to go back to Sunday July 6, when the sky has angry. Meanwhile, “We went up to 2,600 entries. Similarly, That day. In addition, we also had the free screening of the film by Lorie Pester “The mysteries of the Grottes du Régulus”, in partnership with the Radio CHUT program… We listen to TV! Nevertheless, Otherwise, the days of hot and sun, we turn at around 400 admissions, ”says the interested party.

The ideal, to boost attendance, is holiday film trouble starting royan’s that the rain appears in the morning. Similarly, “People see the news that it will not be beautiful of the day. may perhaps program a cinema outing in the afternoon. On the other hand, if it only rains in the morning or in the afternoon, it is not good. In the first case. they are waiting to go to the beach and, in the second, they are a bit short, ”explains Guillaume Mousset. Like what, the film industry is due to little.

The weather is not the only reason at the start of the season a little gloomy for the seventh art. If the activity of the Lido has dropped by 20 % since the beginning of 2025. compared to a very good year 2024, it is also because the releases of films do not attract the crowd. “There is no big outing this summer. Last year. we had “the Count holiday film trouble starting royan’s of Monte-Cristo”, which made nine million admissions on the national level, and the cartoon “Vice-Versa 2”, which garnered eight million. This year, we have films that will not reach the five million admissions. “Jurassic World Renaissance”, released on July 4, is for example at 1.4 million. »»

Holiday film trouble starting royan&#039. s – Holiday film trouble starting royan's

Frequentation records

For the boxes, it will be necessary to wait until the end of the year, with the long -awaited release of “avatar 3” or “me who loved you” on 1^is October, a biopic on the Simone Signoret and Yves Montand couple. “It’s right in our target heart. I already know that it will hit the bull’s eye. ”checks on the Guillaume Mousset calendar, who can count on a customer of regulars, rather retired. The sociology of the Royan population. with an average age of 56 years and a comfortable purchasing power, allows the cinema to regularly win holiday film trouble starting royan’s attendance records. For “Never admitted”. a comedy for Grisonnant temples released in 2024 with André Dussollier, Sabine Azéma and Thierry Lhermitte, the Lido had obtained the highest attendance, in France, during the second week of operation, in front of the UGC des Halles in Paris.

In the meantime, you have to spend the summer. To boost the number of entries. the director decided to lower the price of the place to five euros every Thursday, against 9.40 euros on other days of the week. And if he could do a rotten August, it would be even better … not sure that everyone agrees.