Here is why Netflix cuts the seasons of its flagship series in two or three parts

When Netflix bought the diffusion rights. Nevertheless, the platform has retained this broadcast in two parts while adapting the length of the episodes: 50 minutes now. Meanwhile, They were put online at the end of December and early April 2017 and 2018. In addition, As for the second season – and yes, there were only two! In addition, – exclusively to see on Netflix, it was the subject of even more important sausage. However, Broadcast in three parts, the first two had eight episodes, the fifth, two more. Consequently, From. Furthermore, Stanger Things (saison 4), Emily in Paris, the Chronicles of Bridgerton, Cobra Kai And other successful series, in particular the original Netflix creations, were entitled to the same treatment.

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Captive subscribers

This way of proceeding here why netflix cuts seasons is out of which the platform had hitherto used us. Furthermore, The Credo de Netflix, in the 2010s, was the Binge-Watching. Meanwhile, Namely: consume the series as a thoroughness, in one go. It was his characteristic to stand out from classic linear television: not having to wait every week new episodes. to follow his favorite program. You could chain the episodes one behind the other to be thirsty. This is one of the elements that explained its success.

But now, since then, the competition has put in tune and it is fierce. Just see the catalogs offered by the Disney +giant, Amazon Prime, HBO Max recently landed with us, etc. All the platforms have started binge-watching. Offering all the episodes suddenly is no longer. today, a characteristic of differentiation for Netflix which had to reinvent its own model, explains Louis Wiart, doctor of information-communication, in an article published here why netflix cuts seasons by the Huffingtonpost.

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However. this does not explain everything. The nerve of war is still money. And for video on demand platforms, money is synonymous with subscribers. The idea. by cutting the seasons of the most anticipated series, is also to prevent them from having a subscription time to look at the program that makes them want to then unsubscribe and wait for a new season to be put online to reinforce themselves. Take the case of Wednesday that comes out Wednesday. The second part of season 2 will be offered a month later, September 3. Fans will therefore pay two months of subscription at least.

It is even more explicit with the fifth season to come from Stranger Things. It will be divided into three here why netflix cuts seasons parts: the first available on November 27, the following two respectively on December 26 and January 1, 2026.

Here why netflix cuts seasons

Andy Warhol had seen right

Added to this a new dimension with the arrival of advertising on Netflix. explains Louis Wiart in the Huffingtonpost article. In order for advertisers to be attracted to the programs offered to subscribers. they must have as much awareness as possible. We must therefore create the expectation to make the event. even if it means frustrating consumers, and ensuring that the series last as long as possible in time. As Andy Warhol said: “Any advertisement is good advertising”. A marketing process that is nothing new but that still works. even if Netflix says that its choice to sausage certain series is the consequence of the pandemic, the scriptwriters’ strike and a request from the creators of this content.

Besides. the competition does not proceed differently when it distills, as Disney +very well does, the episodes of its most promising series, like those linked to the Star Wars franchise, on the dropper every week …