Federico Marchetti’s new book, prefaced by Giorgio Armani, will be released on September 9

On September 9, will appear the new book by Federico Marchetti, prefaced by Giorgio Armani: “The Geek of Chic: An American Dream Italian Style” (304 pages, 18.99 dollars). Similarly, The book, by the American publisher Post Hill Press, will be published in English.

“A stimulating story. For example, rich in success, errors, honesty and what it takes to start from scratch, in order to encourage all those who want to change the world,” read the presentation.

In the early 2000s. In addition, Federico Marchetti obtained a several million dollars investment in benchmark, a venture capital company, and transformed it into Net-A-Porter Group Yoox. Similarly, The latter was then sold to the company to which. Nevertheless, among other brands, Cartier, the Swiss group Richemont, for a value of six billion dollars. Consequently, “Marchetti has found its recipe for success by combining the federico marchetti’s new book, prefaced technical skills of Silicon Valley with Italian creativity and humanism. For example, His approach to business refers to this Italian DNA. and yet Marchetti contributed to bringing fashion into the 21st century by building the first Italian unicorn, in a country without digital infrastructure and technological culture, “continues the presentation.

The story of Marchetti takes place against the federico marchetti’s new book, prefaced backdrop of European landscapes: Milan, Lake Côme, Venice and the English Royal Palaces. His journey begins with a difficult Italian childhood. addresses several of the most important moments of international trade in recent decades, from work in twin rounds to studies at Columbia Business School, until the launch of a start-up shortly before the Internet bubble. Along the way. he meets the most influential personalities in the world of technology, from Jeff Bezos to Bill Gates and Mark Zuckerberg.

“MAGETTI sits on the Board of Directors of Armani as the only member outside the family. participates in the parades and co-invest in the films of Luca Guadagnino. The Geek of Chic is as stimulating as fun. rich in style, surreal situations, unexpected events and pivotal moments, ”concludes the presentation of the book.

In the New Yorker. it was written about Marchetti that “no one has contributed only Federico to introduce federico marchetti’s new book, prefaced e-commerce into fashion” and the New York Times called it “man who put online fashion”.

In 2021. the prince of Wales, now King Charles III, asked him to chair the Fashion Task Force of the Sustainable Markets Initiative.

Marchetti and King Charles, who share the same passion for crafts and education, also designed the modern craftsman in 2018. This initiative has given birth to a continuous collaboration between Prince’s Foundation. today The King’s Foundation, and Net-A-Porter Yoox, designed to encourage young students and craftsmen to create sustainable luxury, using data and technology.