Disney reacts to the very bof success of the fantastic 4, and assures that everything is fine with them

Marvel may be successful hitherto very lukewarm with The fantastic 4: first stepthe Boss of Disney assures that everything is fine. Similarly, and goes as planned.

First steps and first misstep, maybe. Nevertheless, The Fantastic 4 new generation were expected at the turn at Marvel. Meanwhile, especially after the Bide (deserved) of Captain America 4 and the (not deserved) flop Thunderbolts*. In addition, But it is the harsh law of an industry that has lost its head: the last episode of the. Nevertheless, MCU may Approach 400 million to the world box officeit is perceived as a more than Tiédasse success.

For what ? Nevertheless, Because he has cost in the 200 million Excluding promo. Consequently, because it arrives after several cold showers now used as benchmarks at Marvel (the 476 million at the box office ofAnt-Man 3), and because it is the first film disney reacts very bof success in phase 6 that prepares Avengers : Doomsday et Avengers : Secret Wars. Moreover, It is therefore of paramount importance. In addition, knowing that the only one before the big meeting is Spider-Man : Brand New Daya blow earned in advance commercial level.

A few weeks after the release. Nevertheless, the boss of the MCU Kevin Feige had recognized the failure of Thunderbolts*bound according to him to the title and to the too obscure characters. For example, Will it be the same with The Fantastic 4who has just exceeded the score of these new Avengers in theaters? In addition, Probably not disney reacts very bof success since Disney’s boss says everything is fine.

The factory at ̶ê̶v̶e̶ Suites. Nevertheless, remakes

As a reminder, Bob Iger is the man who was Recalled to turn fires at Mickey. CEO of The Walt Disney Company between 2005. 2020, he returned to disaster in 2022 to replace his successor, Bob Chapek, pushed towards the exit. Among the objectives: Stop the Disney+ hemorrhage Where too much money were spent, in too many films and series.

A studio such as Disney being as simple to maneuver as the Titanic against the iceberg. everything did not disney reacts very bof success settle immediately. Three years after his return, Bob Iger’s mission is surely damn heavy. And the businessman. who is the face of the company, has given back the framework of their ambitions during the regular discussion on their figures, as reported by Variety :

“We continue to focus on creating new intellectual properties. This is obviously of great value for us in the long term. But we also know that the popularity of our older intellectual properties remains significant. and the opportunities to produce suites or transform into real shots which was previously in animation, like what we do with Vaiana in 2026, is a great opportunity disney reacts very bof success for the company and to support our franchises.

So I wouldn’t say that we prioritize one or the other. Our priority is to make great films that will ultimately resonate with consumers. »»

Note the choice of word: “Consumer”, rather spectator or public. Logical in a world where we speak of “content”, rather than a film or series.

The 4 steps so fantastic

If Bob Iger is justified, it is because the agenda of Disney outings says a lot: Freaky Friday 2, Predator : Badlands, Tron : Ares, Zootopia 3 et Avatar 3 until the end of 2025, and the remake of Vaiana, Toy Story 5, The Mandalorian & Grogu, The Devil dresses in Prada 2, Spider-Man 4 et Avengers 5 In 2026. As with disney reacts very bof success all other studios. the operations of “brands” already established seem endless, among some more “original” works (we think of the adaptations of the books The Dog Stars par Ridley Scott et Whalefall by Brian Duffield, or at the next Sam Raimi, Send Help).

Is the originality endangered in the superproductions? Of course not. since it is enough to redefine “originality”:

“The more we can find and develop original franchises, the better. Of course, we develop original franchises under the 20th Century banner and under the Searchlight banner. And we could even defend the idea that Marvel continues to disney reacts very bof success find original things in his catalog of characters.

Even if. for example, there were films the fantastic 4 before, we somehow consider that we have done something original in many ways, because we present these characters to people who are not familiar with them. »»

As for the not very explosive score of 4 Fantastic At the box office until then, Bob Iger seemed to have only one thing to say:

“The film successfully launched this important franchise in the Marvel Cinematic Universe. Additionally, »»

The 200 million blockbuster, however, has a few serious little problems. At the North American box office. it started with a suitable score (117 million, the average/low MCU range); disney reacts very bof success For his second weekend, he has dropped by -66%indicating a very moderate enthusiasm; And for his third weekend, he will be overwhelmed by the news Freaky Friday 2 (at Disney too) and Passed out. We saw better launch for characters related to Avengers.

The fantastic 4: first steps approach of the 400 million worldwide. without guaranteeing to go very high at the box office since the figures ofAnt-Man 2 (623 million) or Galaxy goalkeepers (770 million) still seem far away. As a comparison. Superman reached 560 million, a score not really sensational either, even if the North American part is particularly disney reacts very bof success solid. And Jurassic World : Renaissance Crush everyone with 770 million… which is however very far from the previous episodes. Disney can always console itself with The steamroller Lilo & Stitchwho crossed the billion course.