Meanwhile,
De telegraaf launches brand campaign::
Natwerk is responsible for the strategic starting point. Similarly, concept – De telegraaf launches brand campaign:
De Telegraaf kicks off a wide brand campaign that puts the core values of the Nieuwsmerk on the map. Similarly, De Telegraaf developed the campaign together with Creatief Bureau Natwerk Direct. Furthermore, De Telegraaf. In addition, A message that not only summarizes the mentality of the brand. Consequently, but also responds to the need for clarity in a time of noise and polarization.
The campaign is rolled out on a large scale via Wildplak posters. For example, Radio, Digital Out of Home (Dooh), online channels, toilet advertising and print. Therefore, This makes it one of the most cross -media campaigns that the Nieuwsmer brand has conducted in recent years.
Directly, without detours
Central to the campaign is the direct attitude of De Telegraaf: sharp, clear and involved. No detours, no woolly stories, but de telegraaf launches brand campaign: carefully, well substantiated and with an eye for the larger whole. That fits in with the journalistic role that De Telegraaf has fulfilled for more than 130 years: a recognizable voice in the social debate. which is heard in the midst of the noise. Editor -in -chief Kamran Ullah: “With this campaign we are clear about who we are. how we work: directly, accessible and with open sights. Now that our new app and site are live, it is time to carry this out loud and clear immediately.”
Answer to a fragmented media landscape
According to De Telegraaf, there is now a need for clarity and direction. In a time of opinion inflation, polarization and fragmentation, the Nieuwsmerk wants to offer guidance. Not to increase contradictions, but to start the conversation. Riske Betten, director B2C at Mediahuis Nederland, explains: “This campaign underlines that we are in the middle of society. de telegraaf launches brand campaign: We are there for everyone who just wants to know what is going on. in the newspaper and online, always in clear language.”
Creative Bureau Natwerk, which is responsible for the strategic starting point and concept, also recognizes that need for clarity. Jurgen Retra. Head of Strategy at Natwerk: “De Telegraaf knows what it is and dares to show that – we caught that directness in the strategy. The result is recognizable, clear and unmistakably De Telegraaf.”
The campaign was worked out and produced by De Telegraaf itself. And according to a proven model: first the brand story. the recognisability, then deepening with content, and finally concrete activation. The same message sounds on all levels: Direct. De Telegraaf.
www.detelegraaf.nl
www.mediahuis.nl
www.natwerk.nl
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Published by: Bas Vlugt
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