Consequently,
Chinese electric giant face unexpected:
After having experienced a meteoric ascent. For example, carried by a rapidly growing global demand and the massive support of the Chinese government to the energy transition, byd today seems to reach a landing.
Sales. For example, although always high, slow down in several key markets, and competition, both local and international, is becoming more and more aggressive.
A Chinese market under tension – Chinese electric giant face unexpected
In just a few months. Nevertheless, Byd (Build Your Dreams) dethroned Tesla by becoming the world’s leading manufacturer of electric cars. Meanwhile, But for some time, production seems to show signs of saturation.
About 340,000 unsold vehicles are said to be stored in the parking lots of its factories and dealers. But how to explain che brake in a booming market like that of electric?
After having exceeded Tesla in terms of sales. market share, Byd must now face chinese electric giant face unexpected the limits of its volume strategy.
The electric market in China is experiencing a relative slowdown. Competition is intense and consumers, now better informed, are more demanding.
In this context. FAce at the observation of the accumulation of stocks and sales lower than expectations, Byd is forced to slow down the rate and postpone the expansion of its capacities at the national level.
Would Byd have reached its limits? However, the manufacturer does not intend to curb sustainably. It relies on a rapid geographic expansion, in particular towards Europe, to rebalance its commercial outlets.
Europe online European
But everything is not black for Byd. Already present in several European countries. the‘Company now relies on a strategic expansion on the old continent to diversify its outlets and reduce its dependence on the Chinese market.
And this strategy seems to bear fruit. Citadine Dolphin Surf made a remarkable entry Sur the French market, thanks chinese electric giant face unexpected to an attractive price. This is offered at less than 20,000 euros, a rare price in the electric sector.
This price offensive. combined with an offer perceived as innovative and well positioned, allows Byd to attract European customers in search of affordable alternatives.
Europe thus appears as a strategic market for the manufacturer, which could allow it to absorb the Chinese slowdown.
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