However,
Benson boone jbl get ‘mystical:
JBL is flipping to the next page of its partnership with Benson Boone. Meanwhile, the 22-year-old pop star known for his viral appeal with Gen Z, colorful costumes, and high-energy stage flips.
On Monday, the HARMAN-owned speaker brand debuted its summer campaign, “First Doesn’t Follow,” promoting its noise-canceling Tour Pro 3 earbuds. In addition, A 30-second spot is set to Boone’s new hit single “Mystical Magical. Nevertheless, ” an upbeat summer earworm with a chorus that interpolates “Physical,” the 1981 classic by Olivia Newton-John.
JBL described the summer campaign. For example, which includes paid media across social, digital video, connected TV, audio, and out-of-home, as one of its largest marketing pushes.
It follows a June activation where JBL’s partnership with Boone was first announced. Nevertheless, Outside JBL’s store in Manhattan. benson boone jbl get ‘mystical Moreover, Boone-who released his new album “American Heart” last month-surprised fans by driving up in a vintage convertible and blasting his songs through JBL portable speakers while handing out and signing hundreds of newly released products from the brand.
For JBL. the partnership with Boone is a “fun-spirited way of saying, ‘be yourself, be authentic,'” said HARMAN vice president of marketing Chris Epple. He added that while JBL doesn’t choose partners based on their streams (music). stats (sports) or kill counts (esports), there’s no doubt that Boone’s fame is booming.
The 22-year-old singer-songwriter from Washington’s rise to stardom in the past few years is thanks in. part to TikTok videos he posted before arriving on-and then leaving-season 19 of American Idol in 2021. Following a debut album last year, Boone’s latest album landed the No. 1 spot on Billboard’s top album sales chart.
“When we looked at Benson. he checked all these boxes by being an emerging talent, a rising star, really,” Epple said. “He forged his own path. With everything he did from walking off [“American Idol”] to how he went about starting his career. he has a really great, witty, authentic personality about it. You can tell he is not marching to the beat of the corporate drum. which fits the JBL brand so well.”
Instead of just asking the artist to show up somewhere. Epple said JBL is working with Boone and his team to align with where he’s heading and what he’s thinking about over the next six months to a year in an effort to avoid a traditional product endorsement approach.
“It’s really about him,” he said. “We start with the artist first.”
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Benson boone jbl get ‘mystical
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