Fifth player in the pocket with 320 annual new products and just over 21 million euros in turnover in 2024 (+ 8.2 %, according to the 2025 publishers’ classification to appear in the dated September issue of September Weekly books), Points reveals a selection of back to school which testifies to its strong ambitions. Marie twentyPrix du Roman Fnac for its title Ferocious souls published at the olive tree, Aurélien Bellanger « who marked the start of the school year, including politics, last year », The winner of the Medici Prize Julia Deck or Philippe Jaenada constitute some of the most notable headliners.
But the house of the media group participations also put on Red or the beautiful inhabitants of the universe of Denis infantsold in more than 20,000 copies in large format at Tristram, according to Nielseniq Bookdata (GFK). “” It’s a real crush “, Says Weekly books the managing director Cécile Boyer-Rnge. The title benefits from an implementation of 20,000 copies, ” A drink », Notes the manager.
This editorial strategy is part of a tense market context. Like all players in the pocket, points must deal with ” a sagging of reading » et « A destabilization From the sector, according to the old owner of Robert Laffont, passed by the pocket book in the late 2000s.
A pressure market
The conjuncture places Points faced with major challenges. I read, surfing on the tsunami of The cleaning lady of Freida McFaddenhas more than ever reinforced means. At the same time, new publishers are launching their pocket collections, intensifying competition in this segment which represents 390 million euros (excluding manga) according to the latest figures from the National Edit Union (SNE), and is maintained unlike most other shelves.
How do you sail in front of these opposite winds? “” We hold the bar firmly. I am a Breton, I am used to all time! », Responds from Go the leader, also a member of the SNE office.
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The director, who pilots fifteen people ” very agile “, Due a pragmatic approach. “” I remain very lucid compared to our own striking force and our capacity at the same time editorial, marketing and commercial “, She says. “” We don’t have all the assets, but we have a few and we put it all She also recognizes.
Points, which celebrates its 55 years of existence, is based in a catalog of 6,000 to 7,000 active titles, distributed according to three balanced axes: 40 % literature, 30 % of Thriller police, 30 % of documents and human sciences.
Reactivity as a strategic weapon
Faced with the giants, Points therefore develops an agility strategy. The success of the thriller All his faults d’Andrea Marapublished in early April and sold in more than 60,000 copies, illustrates this approach. Initially published by Méra Éditions ” With a very small sales score in bookstores From 1,500 copies, the title was repositioned by points in the wave of domestic psychological thriller.
« We said to ourselves, what can we offer afterwards or next to The cleaning lady? “Explains Cécile Boyer-Runge, satisfied to have been” Hypermobile, because we did it in a very short time, which shows that we are able to react very quickly with our diffusion “: New coverage, targeted marketing strategy, work on social networks and 100,000 copies released in three months.
Activation of the historic fund
Beyond innovative marketing work for the general public (read below), Points massively put on the valuation of its catalog with professionals. “” We must make our catalog desirable », She summarizes, quoting a council of Jean-Marc Robertsthe emblematic stock boss who died in 2013.
The house is developing targeted operations. In July, she proposed to booksellers a booklet with ” A title of each of these authors, which we consider is the book by which it is good to enter the work » : Joyce Carol Oates, Richard Ford, Roberto Bolaño… « We realized that we absolutely had to be pedagogy “Faced with” A new generation of booksellers Who discovers these authors, explains Cécile Boyer-Runge.
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Rue Gaston-Tessier, editorial initiatives are multiplying: reissue of Cheetah with Netflix visuals, republication ofAndré Barbault with new packaging or return of Roland Barthes « with a new typographic charter planned for the fall ».
« The idea is to combine the beautiful and the cheap », Specifies Cécile Boyer-Runge. Frankenstein, The miserable, Treasure Island will join the twenty titles from the graphically renovated collection classic points, capitalizing on the success of Comte de Monte-Cristo in 2023.
Foray into the graphic novel
More daring: the graphic adaptation of Me firstthe first novel by Katherine Pancol Mark a foray into the graphic novel. The project, carried out with the designer Lou Zago and the screenwriter Vero Cazot benefits from 14,000 copies of implementation and Dargaud broadcast.
For the fall, points is preparing an event around the work ofÉdouard Louis : A box with a new graphic charter and unpublished texts. “” Édouard Louis wanted his family work to be gathered in the same place with his pocket publisher “Refits the editor, who believes that belonging to the Participations Media Group is a strategic advantage.
« I am fortunate to be in a house that counts significantly within the group and to be very accompanied by the MDS broadcast “, She underlines. Points publish ” in priority and with an obvious elective affinity »Group publishers: Seuil, Olivier, Métailié, Le Nouvel Attila, Les Forges de Vulcain, La Martinière.
Operational autonomy
The group also offers a ” great latitude to be able to offer new creation objects, push boundaries She believes. “” Points is today a subsidiary, therefore a full -fledged company with specific contracts She argues.
This operational autonomy generates new challenges. The house must develop its own relations with the editorial ecosystem. “” 60 to 70 houses represented at the bottom points », Recalls Cécile Boyer-Runge, who claims this opening. The challenge: maintaining the balance between group fidelity and external opening.
In this gloomy climate, the editor identifies promising trends: novels with a natural dimension, return of the spiritual, maintenance of the policeman … “” My job is to make you want to read She claims, remaining optimistic. “” I am delighted that phenomena like The cleaning lady Exists, because that means that we continue to believe it. And I believe in death “, She concludes.
Giant “Reading Party” at the Opera Bastille
Editions Points innovate by organizing a “reading party” at the Opera Bastille in early September. The concept? The 250 participants settled with one of the five books offered by the house and readings are organized before exchanging Book Club. “” This is a first for us, and the tickets were sold out in a few hours “Exclaim Cécile Boyer-Rngethe Director General of Points. “” It is a time of disconnection to live an extraordinary moment “Said the press release. The initiative, carried out with the Paris National Opera and The Offline Club, aims to democratize access to reading in a prestigious setting usually reserved for lyrical shows. And more than in Paris, the point team hopes that the public will have a magnificent view of the catalog of the house …
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