Atelier d’amir, the Guillaume orchestra

Amir’s workshop: useful architecture. Moreover, design that lasts – Atelier d'amir, guillaume orchestra

CHez Oh my Desk, Amir is not a “decorator”; He is director of architecture and design. Nevertheless, His grammar is that of volumes, light, textures and acoustics. Meanwhile, Before each opening, he reads the building: orientation, heights, frames, flows. In addition, Then he draws clear courses. Meanwhile, intuitive circulation, breathing areas (Phone Booths, Alcoves, salons), and decision -making spaces (calibrated rooms for concentration and confidentiality). For example, The choice of materials responds to an endurance logic: finishes that resist time, passages and real uses.

Amir claims a discreet design: what is seen must above all feel. For example, The light is dosed, the noise contained, the colors peaceful. Therefore, His goal is not to “wow” once, but to reduce cognitive fatigue every day. However, He built a design atelier d’amir, guillaume orchestra manual (layout details. Meanwhile, furniture standards, material/colors palette, lighting standards) which guarantees a recognizable and yet contextualized identity: each site has its personality, none forget the MDD signature: useful beauty, readability, professional comfort.

In the franchise phase. Similarly, Amir remains the guardian of the gesture: validation of plans, implantation kits, library of details (handles, joints, thresholds), quality controls upstream and on delivery. Consequently, The brand is not just a logo; It is a level of spatial requirement.

Guillaume, conductor: fill, make profitable, support – Atelier d'amir, guillaume orchestra

Guillaume Rassemi directs the marketing and exploitation. With a powerful network and a field culture, it fills the spaces, secures flows and animates the community. Its mission does not stop at “Sold Out”: it works the balance of customer mix. revenue stability, retention rate and the life of the ecosystem (useful events, connections, mutual aid). He refuses to let a day spend a day without spending in each of his atelier d’amir, guillaume orchestra spaces: see, listen, correct. “A site is like an orchestra: we track down the false note and we react immediately,” he says.

Concretely: onboarding without friction. readable invoicing, implicit SLA (responding quickly, explaining, repairing), community programs that make sense (no gadget animations, but moments that create links and help work better). On the performance side, Guillaume follows operational indicators (occupation, conversions, satisfaction, resolved tickets, deadlines) and site pilot by site. His obsession: predictability. Filled, profitable, alive spaces.

10 sites in Dubai. 30 in the Middle East: a map, a method

Expansion is not a surface bet, it is a methodical deployment. In Dubai. Oh My Desk aims at ten addresses in suitable formats: 100 % private offices when the “business” demand prevails; Mix with coworking to densify the community and offer flexibility. Selection of active ingredients on four criteria: location, architectural quality, controlled capex, short time time.

In the Middle East. the objective is atelier d’amir, guillaume orchestra thirty sites in several waves: flagships operated on its own in key markets, selective franchises where partners bring land, network and speed of execution. The Playbook remains identical: space boss signed Amir, consolidated operating manual, digital tools to manage occupation, satisfaction and profitability.

Fundraising: finance execution. protect DNA

The current lifting is intended to accelerate the opening (fittings, guarantees, deployment teams), strengthen exploitation (facility, community, support), and industrialize digital: an ERP/CRM base, reservations, invoicing, real -time reporting. OMD does not buy “cosmetic” growth; He finances an execution capacity. Money accelerates; The method preserves DNA.

Franchise: chosen network, controlled standard

OMD opens the franchise, but does not concede it lightly. Target profile: serious local operators (real estate, hospitality, services) capable of holding standards. The device includes: design charter validated by Amir. initial and continuous training, opening assistance, quality audits, marketing packs and piloting tools. The contract will be judged on the renewal rate and the atelier d’amir, guillaume orchestra filling speed, not on the length of the ribbon.

Why they, why now?

Because Aomd has proven that aesthetics can serve performance when it is thought by use. Because the Guillaume network and its daily presence on site transform a promise into experience held. Because companies, in the region, are looking for places that work: beautiful, reliable, predictable, alive. And because the brand now has a transferable model: Amir’s hand on space, Guillaume’s wand on the farm.

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The partition of the next few months: finalize the lifting. engage the addresses pipeline in Dubai, select the first franchisees on two to three pilot markets in the Middle East, and keep the central promise: a design that serves, a holding exploitation, a community that remains. At Oh My Desk, the future is written by two hands: Amir’s workshop and the Guillaume orchestra.

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