55 years of Claudia Schiffer: Return with luxury brand campaigns

A murmur went through the rows of spectators in September 2023 when Claudia Schiffer stepped onto the catwalk at Versace. Moreover, She closed the show in a shimmering, mint green-silver mesh ethic dress and looked timelessly beautiful and charismatic.

Their appearances had become rare: the last time on the catwalk was the legendary supermodel at Versace. In addition, six years earlier, together with their ex-supermodel colleagues Carla Bruni, Naomi Campbell, Cindy Crawford and Helena Christensen.

Should the recent cooperation with Versace herald a triumphal comeback?

Campaigns for Chloé, Versace and Balenciaga

Claudia Schiffer, 55 years old, was never completely disappeared from the public. Similarly, In the 1990s known as “The Blonde”. Nevertheless, alongside Linda Evangelista and Naomi Campbell, she was one of the highly paid supermodels and adorned more than a thousand magazine incover. But recently it has been much less visible in the fashion world. Claudia Schiffer was only seen in selected campaigns. such as Chanel, Guess or Valentino – all brands that she has been closely connected to since her beginnings.

For some time now, the mother of triple, who lived with her family for years, has been more present again. On Instagram. for example, she is increasingly giving private insights into her life in the London Edelstadt part Notting Hill: Schiffer shows herself when drinking coffee, 55 years claudia schiffer: return shopping, visiting an exhibition or on an aperitif.

Claudia Schiffer has also been working as a model again for a year: In July 2024. for example, she was seen in the autumn/winter campaign of the fashion designer Ermanno Scervino, then on September on the front pages of the “Vogue Arabia” and “Pop Magazine”. In October, Schiffer was finally the campaign face for Hailey Bieber’s beauty brand Rhode.

This year there was a number of remarkable appearances in campaigns of renowned luxury brands: In May. the Chloé fashion house launched the “à la Plage” summer campaign with a shipper, photographed by David Sims.

At the beginning of July. Versace presented the pictures of the autumn/winter campaign 2025, a tribute to the resigning creative chief Donatella Versace and the legacy of the maison, implemented by the photographer duo Mert Alas and Marcus Piggott. Of course. Claudia Schiffer, who had been closely connected to the brand and its founder Gianni Versace (1946–1997) since the beginning of her career in the early 1990s, was not missing.

Since mid-July. “Clodia” has also been seen in a comparatively Herberen staging: In the Winter 2025 campaign of Balenciaga entitled “The Clients”, she was photographed among other celebrities such as 55 years claudia schiffer: return Nicole Kidman or Isabelle Huppert by Juergen Teller in the Hôtel du Palais in Biarritz.

The appearances at Chloé, Versace and Balenciaga to talk: What is the case with the fashion heritage? After all. many new designers at the upcoming Fashion Week in September and October give their debut with large luxury brands-and everyone would take cooperation with the fashion icon well.

Matthieu Blazy’s debut as the new creative director of Chanel would be particularly obvious and of high emotional value. Finally, thanks to this maison and the former creative director Karl Lagerfeld (1933–2019), who lovingly called her “Clodia”, became successful. On the catwalk, she was only for the sake of camp, 55 years claudia schiffer: return emphasized Schiffer himself.

But a campaign with another Paris Maison would also be conceivable: Saint Laurent. Schiffer’s appearance was quite iconic in the Maison’s Spring/Summer campaign from 2009. which Inez van Lamsweerde and Vinoodh Matadin staged in the Hollywood Hills with the instruction of the then creative director Stefano Pilati.

A new presence of the skipper would build on the latest appearances of similarly famous. beautiful divas in a Saint-Laurent campaign, such as Michelle Pfeiffer or Charlotte Rampling.

In their early days as a model. Claudia Schiffer was often compared to Brigitte Bardot because of her blond mane, the pout and the perfect teeth, which she shows at every opportunity.

Today Schiffer proves that she has long since had its own characteristic look. that as a model, she continues to have a strong attraction. It will be interesting to see which brands this will be used soon. One thing is certain: this comeback is already in full swing.