Furthermore,
Addison rae: influencers also pop:
Musical phenomenon
How the American Addison Rae went from Tiktofer to Pop Star
In the United States. For example, the most anticipated pop album of the year is the work of a 24-year-old influencer. Meanwhile, And it’s a frank success. Similarly, Are the rules of the pop game in the process of changing?
Posted today at 8:56 a.m.
Biberon with pop culture since childhood. For example, Tiktofer Addison Rae (here in Los Angeles in 2024) is preparing a long -awaited album for 2025.
WWD via Getty Images
- The Tiktofer Addison Rae is preparing a promising album for 2025.
- The music industry addison rae: influencers also pop adapts to social media codes to reach its audience.
- Tiktok has become a major springboard for emerging artists.
- The Swedish production team MXM brings artistic credibility to the project.
It’s a job of being pop star. However, A profession that is often learned from an early age. Nevertheless, over the talent competitions, telecrochets or at the Disney school – the Mickey Mouse Club -, the royal road taken by the Britney, Justin and Sabrina Carpenter. Nevertheless, Today, with social networks, things are changing. In addition, Thus. For example, in the United States, the most anticipated album of the year is the work of a tiktofer with 88 million followers.
Addison Rae made a name for himself by inventing playful choreographies on pieces of songs. Similarly, Like so many others, in short. Moreover, Except that she is about to be the addison rae: influencers also pop most prominent pop star of 2025. However, Because far from being a lambda pop record. In addition, “Addison”, her first album, is a work with a vision, a point and a sound that can be compared to the first King’s wool and the “Ray of Light” Madonnano less. Furthermore, What blush the border between influencers and the sphere of the pop music. Furthermore, How did we get there?
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Addison rae: influencers also pop
The era of transmedia
Admittedly. Similarly, the story of popular music is full of personalities from elsewhere who put addison rae: influencers also pop themselves in the song. However, Actors and actresses, sportsmen, princesses and heirs tried it, sometimes successfully. Similarly, But in the era of the virtual all. Furthermore, it is the musicians who appropriate the communication codes of social networks to impose themselves in the maelström of streaming, where more than 100,000 titles are added every day.
With the dematerialization of music, the whole ecosystem of the music industry was turned upside down. Therefore, If the visit to the radio has long been the highway of success. For example, in the XXIe A century, several paths came to add to it. Consequently, Thus. Consequently, activity on social networks has a direct effect on the notoriety of an artist, the number of streamssales of concert tickets or commercial partnerships. Furthermore, Welcome to the era of transmedia.
“Before. we did the marketing addison rae: influencers also pop of a product, our main job was to sell records,” explained Annelies Zoetardt, then at Sony Music Belgium, at “evening” in 2022. Today, it is above all a question of developing a profile. The idea is to build a clear brand image around an artist and his universe. It is a long -term work, and the strategies are different for each artist. ”
In the center of this musical game, for a few years, there has been Tiktok. The Chinese platform creates trends while changing the way music circulates and is listened to. “These online platforms have specific codes. ” says Loïc Riom, professor at the University of Lausanne, specialist in cultural and digital industries. For example, Tiktok and Snapchat play a lot on intimacy with the “Camera Face” format. It is a new form of communication, in which the music industry seeks to addison rae: influencers also pop register. How to get musical content in these new formats? ”
To do this, the labels work hand in hand with the “content creators” to boost their artists on the networks. In this context, it is quite logical to see today the opposite path, from networks to music. This is the story ofAddison Rae.
The notoriety of Addison addison rae: influencers also pop Rae (here at the Coachella festival in 2025). which has been dancing since the age of 6 and participated in many competitions during her childhood and adolescence, exploded when she discovered Tiktok, in 2019.
Getty Images via AFP
Addison rae: influencers also pop
Addison Rae’s transition
Addison Rae Easterling was born in the year 2000 in Lafayette, Louisiana. She has been dancing since the age of 6. has participated, during her childhood and adolescence, in competitions all over the region. When she discovered Tiktok, in June 2019, she is about to enter university. But, taking the game, she begins to post her choreographies of twelve seconds in “Face Cam”. Three months later, it has a million followers.
How to explain such figures? His dancer qualities allow him to be chosen. boosted by algorithms; She also received a addison rae: influencers also pop boost from Mariah Carey, who replied one of her videos; Above all, she takes the thing seriously, supported by her parents, who are themselves keen on the application, and imposes a stakhanovist rhythm, posting eight videos per day. From the start, it made it its main activity.
In December 2019, she decided to make her her job. She moves to Los Angeles. joined the Hype House, a kind of community hub of content creators as there are now in all the cities of the globe. Not content with the Chinese application, she quickly passes on Instagram and YouTube. And she takes advantage of her notoriety to sign with a talent agency, which disgusts her contracts and commercial partnerships.
It becomes the face of American Apparel. makes a partnership with L’Oréal and launches its make -up brand and its addison rae: influencers also pop perfume. The next step pushes her in front of the cameras: she first appears in an episode of “the incredible Kardashian family”. then obtained a first role in the film Netflix “He’s all that” in 2021. It is a failure, but whatever, it continues. And its attraction for music remains the strongest. When she launches it, it is with the greatest seriousness.
L’album
Addison Rae published his first single, “Obssed”, in March 2021. The reception is polite, which is already a small victory. The challenge she faces is not just to interpret good songs, but to completely transform her image. “It is very complicated to move from one platform to another. and even more from one world to another,” says Loïc Riom. How to organize this passage by giving a consistency and consistency? It is a real challenge. A lot ofinfluencers tried it and failed. ”
In three years. Addison Rae has managed to transform her image as a tiktofer into that of a cool and sulphurous singer with uninhibited and provocative words. The evolution was not done in a snap of the fingers. An important step has passed in 2023, when it released a first EP which includes a title with Charli XCX. The following summer, the Englishwoman, then at the firmament, invites the neochanty to the remix of her album phenomenon “Brat”. A few weeks later, Addison Rae published a new title distributed by Major Sony: “Diet Pepsi” makes everyone agree.
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Usually. when a disc of the disc attacks a first album, she puts to work an army of very famous producers to make sure that he will come out at least one tube. But things will be different with Addison Rae. Proof that she knows what she wants. she succeeds in imposing a very small team on the production of her album. Elvira Anderfjärd. Luka Kloser are Swedish, have little renown in the world of American pop, but they are part of Max Martin’s MXM studio, the tube maker of the last twenty-five years. Addison Rae has a plan and she follows him to the letter.
To three, they recorded a frankly amazing pop dance album. A disc to ambition mainstream But who draws in the alternative, like Madonna from the 90s or Lana addison rae: influencers also pop Del Rey. Intelligently produced, the songs are revealed on several layers, aiming as much clubs as charts. And some of them could mark the summer of 2025, in particular “Headphones on” or the very Madonnecan “aquamarine”. The surprise is in size. For once, the hype may well be verified.
“Everything she does is linked to her art,” explained Charli XCX about Addison Rae. Each garment she has. everything she says during an interview on the red carpet, everything she tweets, all of this is part of the construction of a universe. ” Everything is linked. So, pop stars, influencers, is all that only one in 2025? “In the very idea of Pop Star. there is the idea of a celebrity attached to the person, regardless of their activity,” says Loïc Riom. Today, in intertwining between social networks and music, there are indeed new forms addison rae: influencers also pop of celebrity which are emerging. Addison Rae is an example. But that doesn’t mean it works every time. “
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Addison rae: influencers also pop
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