In addition,
Model generated ia appears vogue:
For the first time in its history. Similarly, the prestigious Vogue magazine published an advertising featuring a top model entirely created by artificial intelligence. In addition, This Guess campaign in the August 2025 edition triggers a major controversy in the fashion world. Therefore, questions the future of “human” models.
A woman with the blonde mane. Moreover, blue eyes poses for Guess in the magazine Vogue of the month of August, marking the first appearance of a virtual top model in the pages of the magazine. In addition, Vogue confirms that this is the first time that a person generated by IA has appeared in the magazine. Meanwhile, adding that it was not an editorial but advertising decision. Moreover, The mention “Image generated by AI” is in small characters at the corner of the page. easily negligible for model generated ia appears vogue the uninformed reader.
This appearance comes only a few weeks after the departure of Anna Wintour. emblematic editor-in-chief of the American publishing for almost 40 years, adding a symbolic dimension to this first post-Wintour controversy.
An avalanche of criticism on social networks – Model generated ia appears vogue
The Guess brand faces charges for theft of jobs. promoting a “fake” aesthetic, with the hashtag #boycottguess which spreads on social networks. Critics denounce an inaccessible standard of beauty generated artificially, questioning the authenticity and the values conveyed by the fashion industry.
The comments fuse model generated ia appears vogue against this artificial perfection which evacuates all human talent. Internet users criticize the brands for participating in the destruction of the modeling profession while creating even more unrealistic. beauty criteria. Some even quip: “Hopefully AI buy your products”, emphasizing the economic absurdity of replacing human consumers with avatars.
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The fashion industry at a technological turning point
Seraphinne Vallora. who produced the advertising campaign, believes that the models could become the new standard. For brands, the attraction is obvious: no need to pay models, manage schedules or contractual requirements. AI models offer total flexibility and reduced costs.
This use of artificial intelligence also questions the future of editorial teams. symbolizes a turning point widely criticized by imagers and model generated ia appears vogue image professionals. The debate goes beyond the simple aesthetic question to touch on the economic. ethical challenges of automation in creative professions.
This controversy illustrates the growing tensions between technological innovation and preservation of human employment in creative industries. While AI is gradually imposed in all sectors. the fashion world brutally discovers the concrete implications of this revolution on its traditional codes and actors.
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