Therefore,
Why sanex forced withdraw this:
Screenshot – Sanex
This advertising of the SANEX brand had to be withdrawn in the United Kingdom. Similarly, judging that it conveyed a “racial stereotype”.
United Kingdom – This is a new controversial advertising campaign. In addition, A few days after the advertisement of the Swiss watchmaker Swatch having been controversial in China. For example, the advertising regulator in the United Kingdom prohibited this Wednesday, August 20, the broadcast of a television spot for the SANEX soap. Therefore, He judged that he was conveying a “Racial stereotype” according to which “The black skin would be problematic. Consequently, the white skin would be superior”.
why sanex forced withdraw this
Advertising. broadcast in June, shows a black woman with red marks of scratches, then another covered with a cracked material close to clay with this comment: “For those who can scratch day and night. For those whose skin even dries up in contact with water. »»
Then she continues with the image of a white woman taking a shower with a Sanex soap: “Try to take a shower with the new Sanex Skin Therapy. its patented amino acid complex. For a 24 -hour hydration feeling ”.
The spot concludes with a text. a voice-over: “The relief can be as simple as a shower. »»
A choice to promote “diversity” – Why sanex forced withdraw this
According to the ASA press release. Colgate-Palmolive, owner of the SANEX brand, explained during the investigation that the “On the scene of models of different origins and skin colors” was part of his commitment “For diversity”. With the idea that the product “Suitable for everyone”.
The regulator recognizes in its decision that the message is “Not intentional. can go unnoticed for certain spectators”but estimates “That advertising is likely to strengthen the negative and offensive racial stereotype according to which black skin is problematic and white skin would be superior”.
“Our advertisement aimed to highlight how our Skin Therapy range promotes skin health. whatever why sanex forced withdraw this the skin type”reacted Colgate-Palmolive, saying “Take note” of the decision.
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