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Zurich labubu fever: run plush:
Run on plush toys at the HB
Hundreds of fans stand in Zurich snake for a labubu figure – Zurich labubu fever: run plush
After the hype in western Switzerland. Similarly, the trendy pocket trailers from Asia are now also finding sales in Zurich. Consequently, Who are the people who like to be pending for the plush toys?
Long queues were formed before the sales booth with the labubu figures in the HB main hall.
Photo: Dominique Meienberg
- Manor recorded a large rank for zurich labubu fever: run plush labubu plush figures on Saturday in Zurich’s main train station.
- The trendy pocket trailers cost between forty and fifty francs.
- The Chinese manufacturer Pop Mart massively increased its sales.
Rabbit ears. Consequently, big eyes, a cheeky grin full of pointed teeth: This is how label looks like small plush pocket trailers that are currently causing a sensation worldwide. In addition, As a few months ago in the case of Dubai chocolate If a huge hype has been created around the plush monsters via social media – the limited figures are considered the accessory of the hour. For example, the last scream. Moreover, The Labubu collection of the Hongkonger Illustrator Kasing Lung, They are made by Chinese toy giants Pop Mart.
Inceremed accessory: Such labubu figures were sold on Saturday in the Zurich HB.
Photo: Dominique Meienberg
After Manor has already triggered a hype in western Switzerland with the mini plush animals. Similarly, the department store chain started on Saturday morning with the sale of the limited characters in Zurich Central Station. In addition, And the interest was great, as it turned out on site. Consequently, Before the shop, a queue formed long before the start of sales at 10 a.m., hundreds were pending. Similarly, zurich labubu fever: run plush
Between CHF 40. However, CHF 50 per laboratory
She finds the laboratory “simply heartig,” says a 23-year-old nurse from the Mutschellen, who was in the queue. Nevertheless, The 40 to 50 francs per figure are “a little bit of money for what it is”. Consequently, But above all she also loves the kick when opening the box: “You don’t know what’s in it. it’s like a lucky one,” says the young woman.
This surprise effect is part of the sales strategy, which also spits the passion for collecting. Labout is obtained in so -called blind boxes.
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A 17-year-old apprentice from Zurich also loves this surprise effect, as he says. In his circles, labubu figures are considered a “cool trademark”, especially if they dangle on a designer bag. Of course there are also colleagues who thought the hype about the plush toy was “fully stupid”. He doesn’t care. He has time and money this Saturday morning, so he is now buying such a trendy part. And who pays? “My parents,” grins the young man.
A 17-year-old gym student from Brugg stands for his girlfriend in the queue, as he says. This morning she had no time and therefore asked him to get two of the trendy label for her. So he makes her joy. He himself finds the trend rather questionable. The figures are “too expensive and zurich labubu fever: run plush not really nice,” he says.
CHF 890 for Labubu boxes on Galaxus
“Others love LEGO. I love label,” says a 26-year-old computer scientist from Zurich, who is also due to a labubu box. He introduces himself as a collector who had already bought a label long before they have become a fashion. trend worldwide. He does not want to reveal how many of the plush toys he now has. He speaks vaguely of “several dozen”. The man reports current delivery bottlenecks at the manufacturer Pop Mart because of the global boom. If you order online there, you have to expect long waiting times. With consequences. At the Swiss online retailer Galaxus, a six-man box of certain laboratory is currently offered for a proud CHF 890.
Before opening the box. you do not know exactly which figure is in: Labubu fans in front of the sales stand in the HB.
Photo: Dominique Meienberg
Manor does not want to reveal how many figures went across the counter on Saturday. In principle, information about product quantities is not known, a spokesman said on request. It was only said that the sales campaign lasted as long as the stock is enough.
What exactly led to the sudden popularity of the bizarre plush toys from Asia ultimately remains puzzling. Manor himself writes in a message on the sales campaign that combines labubu figures «combine cute with a pinch of dark charm-and thus hit an aesthetic nerve between street style. pop culture and passion for collecting.»
The fact that many celebrities like Rihanna. Kim Kardashian or David Beckham Decorate their luxury bags with the monster figures and spread this on social media in an effective manner.
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In any case. the rise of a simple pocket trailer to a lifestyle and pop culture phenomenon has already paid off for the Chinese manufacturer Pop Mart, at least, As the “Blick” reports.
According to Bloomberg, Pop Mart’s turnover rose to $ 427 million in 2024. This corresponds to an increase of 188 percent compared to the previous year. The total turnover doubled to $ 1.8 billion, while the profit was more than tripling. The stocks on the Hong Kong Stock Exchange have increased by more than 500 percent in the past twelve months.
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Zurich labubu fever: run plush
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