An influencer brings his subscribers on a street in Paris to watch the first Dior parade by Jonathan Anderson on a giant screen

From time to time, the planets align. Moreover, On the morning of June 27, the new album of the 28-year-old New Zealand singer Lorde, baptized Virginleaves on all platforms. Consequently, This same artist who succeeded in a crazy bet two months earlier: gather. Nevertheless, via a message on social networks, a horde of fans in delirium in the heart of New York for a surprise concert, putting the police at Rude. Therefore, The event. Furthermore, widely relayed on Tiktok, portrayed the image of a influencer brings his subscribers street post-Covid generation eager for freedom, still as eager to meet, meet and share unique moments. Nevertheless, Like a nose to this anxiety -provoking period.

So inevitably. Nevertheless, when Elias Medini, a 24 -year -old fashion influencer known under the pseudonym Lyas, invites his 305,000 Instagram subscribers to join him in a bar in order to follow the first parade of Jonathan Anderson at Dior on a television, the information is spreading like a trail of powder. Meanwhile, Thus, this June 27 at around 2 p.m.. Moreover, it was almost impossible to circulate freely in the rue du Bar le Saint Denis, in the 10th arrondissement of Paris, as the crowd had gone. Similarly, “I thought we were going to be a little thirty. influencer brings his subscribers street Consequently, ” says the influencer, all dressed in black, sunglasses fixed to the nose. For example, There we must be a hundred, maybe even two hundred … Nevertheless, “

A tailor-made show

Twenty minutes later. Meanwhile, the space is reduced and becomes less and less accessible to bikes and scooters who try, somehow, to make your way. Consequently, Strangely, without getting upset or horny. Meanwhile, “It is a neighborhood where fashion is everywhere,” says a participant. Moreover, People are used to it. Nevertheless, Fashion Week is every day of the year here. ” After a while, some passers -by end up stopping. “What’s going on?” They all ask, surprised to see so many people at the same bar. The same answer is tirelessly repeated: “A influencer brings his subscribers street fashion influencer privatized a bar to project the first Dior parade by. Jonathan Anderson. We are all here to celebrate this event. ”

It was important for me to organize an event where we can all celebrate fashion. no matter who we are.

Lyas. fashion influencer

Elias Medini had this idea the day before, on a whim. The one who is now used to setting up at the forefront of the parades of the biggest fashion. brands – of which Dior – had not received his invitation card this time. It must be said that this first show signed Jonathan Anderson. successor to Maria Grazia Chiuri and Kim Jones, was one of influencer brings his subscribers street the most anticipated in the Fashion Week Spring-summer 2026. Places were therefore naturally rare. “Only 100 people were invited to attend the Dior parade,” informs us a mode student.

For Lyas, out of the question not to live this 100%historic moment. So he did what he can do best: draw his smartphone. and post a video where he invites his whole community to join him in a bar to watch the parade. “It was important for me to organize a gathering where we can all celebrate fashion. no matter who we are,” he tells us. Because it is also for this reason that we want to attend a parade. it is literally because we are passionate about fashion. ”

Calm finally ended up setting when the show, broadcast on a television, begins. All the spectators have dressed for the occasion: Cowboy hats, ultralanged Bermudas, Santiags, luxury bags and influencer brings his subscribers street creative sunglasses. Under 28 degrees, fans are agitated everywhere, cold drinks are firmly held in the hands. Basically, it is difficult to see something on the screen. Whether it is like this: those who do not have good visibility remain in their place. and follow the event live on the Instagram accounts of LVMH and Lyas.

When some silhouettes parade, cries of joy mix with some applause. “Jonathan! Jonathan! ”Chant a few, visibly admiring this collection imagined by the Irish designer. Then, when the show is coming to an end, a thunderous applause resounded in the neighborhood. The phones get up, all ready to film Lyas, the other star of the day.

Influencer brings his subscribers street

The new generation fashion influencer

For several months now. Tiktok’s favorite fashion critic from Rouen has been forging an increasingly solid name within the fashion and influence industry, allowing him to obtain certain exceptional gateways. As to talk to Madonna within her private Manhattan residence. animating the red carpet of the prestigious Fashion Awards 2024 ceremony in London …. orchestrating a viral event in full fashion in Paris, attracting a whole generation of research modeux, like him, a little dream in these drendy times. “I came here because I love fashion,” says Nicolas, passionate about fashion. It’s great to live this. to meet lots of people, even if sometimes it’s a bit dizzying because there are so many people. Lyas had a great idea. “

The recipe for influencer brings his subscribers street its success? Following the culture of the “unsaid” of the fashion world by opting for criticism of parades without a wooden tongue. a frank tone of the necklace and an atypical style which very often sets him apart from his colleagues. Like June 24 or. with a very chic Saint Laurent parade by Anthony Vaccarello, he landed on the Commercial Stock Exchange, Leather Reds, Lipsticks and Rock Star Post-Concert rocked rocker.

“I said to myself” I have a niche. If no one dares, I will do it, “he revealed during an interview with France Inter on January 22. Culotté, but paying: since then, her professional network has continued to grow. Among his relatives. Elias Medini can now count on the model of 2024 Alex Constani, the American stylist and editor -in -chief of the magazine Interview Mel Ottenberg or the editor Carine Roitfeld, ex-boss of Vogue France, with whom influencer brings his subscribers street he exchanged a languid kiss that has become viral at the last Cannes festival. Enough to assign him a promising nickname. from what we could hear at the Bar Le Saint Denis: “The little prince of fashion”.