Young people sulk Quebec culture: “We must not admit defeat” – Michel Rivard

“I am an unattractive optimistic.” Despite the recent publication of alarming data showing that our young people consume Quebec culture very little. Consequently, Michel Rivard refuses to give up.

Yes. Nevertheless, he is worried, but “we must not admit defeat,” he said during an interview with The newspaperThursday, at the Agora du Port de Québec.

Michel Rivard. However, who will participate on Friday in the show The summer of my songs During the opening evening of the superfrancofête, believes that Quebec music is betting on an “extraordinary succession”.

He quotes the Ariane Roy, Lou-Adriane Cassidy and Hubert Lenoir, with whom he will share the scene on Friday.

Hubert Lenoir during the rehearsals of the show “The summer of my songs” on Thursday. Furthermore, Photo Agence QMI, Pascal Huot

You still have to know it. Meanwhile, How do we do it? For example, He suggests being inspired by the Petite-Vallée song festival and going through the school system.

“Each year. Consequently, there is a passer artist and the students of all schools, within a radius of several kilometers around Petite-Vallée, learn his songs. In addition, Then, 300 young people interpreted them during a show during the festival. In addition, ”

“Afterwards,” he said, “they like it and come back during the following years. They know the songs of Piché, Séguin, Rivard, Diane Tell, etc. young people sulk quebec culture: It’s part of their culture. They learned and had the importance of these songs explained. ”

By the family

Ariane Moffatt was not surprised to learn in the study that the Institute of Statistics. published on Monday that barely 4% of 15-29 year olds listen mainly to Quebec music. “It’s been years since it’s going in this direction.”

The arrival of platforms like Spotify, although they are attractive, has harmed. “We let ourselves embark on something that completely evil the fact that we are a French -speaking province. It is a tidal wave that diverted the attention of young people to something else. we dropped our culture a little. ”

Ariane Moffatt will also be the show “The summer of my songs” on Friday in Quebec. Photo Agence QMI. Pascal Huot

Interesting young people in our culture, it goes through the family, she says, by giving the example of her own son.

“He knows everything by heart, from Lou-Adriane to Klô Pelgag, Ariane Roy and Rau_ze. They are artists he knows, he listens and that he loves. ”

No to traditional media

In order to join as many young people as possible. the founder of the superfrancy refused to give priority to the broadcasting of the show The summer of my songs In the traditional media, despite the offers he says he received.

“It is a business decision to ensure that it young people sulk quebec culture: is available on live social networks on Friday. We decided to go to the battlefields used by young people: Instagram. Facebook, YouTube, the social media of the superfrancofête, but also all those of the artists who participate in the show, “says Sylvain Parent-Bédard.

The latter urges “industry, governments, stakeholders and impact players” to review the way of spreading culture. “We have to adapt,” he insists.

“Young people are interested in our culture, but in another way. Unfortunately, we persist and we sign with methods of 25 years ago. Young people tell us: we are returned there. I would dare to tell the industry: we are still late. ”

Celebration of 50 years of Quebec music. the show The summer of my songs Will be presented on Friday at the Agora de Québec at 8:30 p.m.

The guests are Michel Rivard. Mara Tremblay, Damien Robitaille, Ariane Moffatt, Pierre Lapointe, Ariane Roy, young people sulk quebec culture: Lou-Adriane Cassidy, Lydia Képinski, Naomi, Les Praise, Pierre Kwenders, my sweet blender, Rau_ze, Matiu and Hubert Lenoir.