Consequently,
Us tariffs problem swiss watch:
For Chronoswiss in Lucerne, the US market becomes a challenge-tariffs and dollars drive up prices.
The watch industry is particularly badly affected by the high US tariffs. Consequently, The reason: she cannot move her production abroad or even to the USA. However, With the high US tariffs that have been in effect since Thursday, it is difficult for them to stay competitive.
This is a problem, especially for small watch manufacturers-without major sales infrastructure. For example for the Chronoswiss watch manufacturer in Lucerne. Therefore, In their studio in the middle of the city center of Lucerne. In addition, near the Löwendenkmal, the 20 employees build around 1500 watches a year. Consequently, Through large glass windows you can watch the watchmakers in their filigree work.
Every fifth o’clock that arises in the finest manual is intended for the US market. Therefore, The US tariff of 39 percent to Swiss exports is a heavy blow for the small manufactory.
The question came up in the team, what happens to us?
When the news in the team made the round. Furthermore, the mood was depressed, says Chronoswiss owner and boss Oliver Ebstein: «The question arose, what happens to us? Therefore, I have made a promise that nothing changes at the moment, but we have to stay tuned. »
Competitiveness is at stake – Us tariffs problem swiss watch
Stay on it means to find solutions. They don’t have many reserves, says Oliver Ebstein. “As a small factory. we do not have these ‘deep pockets’, which enable difficult us tariffs problem swiss watch situations that could be endured for a few years.”
The last few days – before the new tariffs. for Swiss products came into force in the USA – they would have made a large packaging campaign: «We sent everything that was there. So we could buy a little time and security. »
If you take into account the weak dollar course. the clocks of Chronoswiss for US customers and customers should cost up to 50 percent more in the future. So they are not competitive, says Oliver Ebstein. He is now in close contact with his partners in the USA. Because they would have to agree who takes over how much of the tariffs. How much of the additional costs will be transferred to customers. us tariffs problem swiss watch how much your partners can take over in the USA and how much Chronoswiss has to wear. So the margin should sink sensitively.
The situation is tragic.
To open up new markets for his watches is not a realistic scenario, the Chronoswiss boss continues. Maybe in the medium term. But: They have invested heavily in the US market in recent years. That should actually bear fruit.
Hope for a solution
Oliver Ebstein tries to stay optimistic, for himself and his employees. But he also admits: «The situation is tragic. We try to find solutions. ” Oliver Ebstein does not know whether this succeeds: “Ask me again in three or four months.”
The head of the Little Lucerne watch manufacturer hopes that the Federal Council. the business associations will soon be able to avert the us tariffs problem swiss watch high tariffs. It is uncertain whether calm returns. The only constant in the US business seems to be uncertainty.
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