The Logos of Air France, BNP or the World Cup, it’s him: Laurent Vincenti, a great designer installed in Villejésus

Today in freelance, he chose three years ago to leave Paris to settle in Charente, a life change …

Today in freelance. Moreover, he chose three years ago to leave Paris to settle in Charente, a very thoughtful change of life. Furthermore, “We were looking for a pied-à-terre from Paris but easy to access,” says the 66-year-old man. Moreover, With my wife, we fell in love with this place. Therefore, And we were looking for a mill, because when there is water, there is life. For example, It is in the old property of the actor Jacques Jouanneau in Villejésus. Furthermore, a small corner of paradise surrounded by water, that the couple put their suitcases eight months a year. Furthermore, A peaceful place, where nature reigns.

Listen before creating – Logos air france, bnp world

But behind this tranquility hides an abundant career. Meanwhile, Laurent Vincenti is first of all logos air france, bnp world a character. In addition, a thinker, a cerebral man who likes to dialogue, listen and especially question. In addition, “It’s almost 80 % of my work,” he says. Moreover, It is not just a question of logos or disposition of objects in space. Consequently, “We try to understand what business is, its qualities, its faults, its ambitions. We help him write his message, his story, then his image. »»

And then it is the artist who enters the scene. The philosopher, the visionary too. “We try to find out how the company wants to project itself in the next ten years. This implies in -depth exchanges. “Not only with leaders but also with employees. This is called the business brand. ”explains the man who was rewarded for sixteen design Grand Prix and was formed by Pierre Paulin as well as Roger Tallon, real design popes, in the same way as Philippe logos air france, bnp world Starck.

Buddhism, its strength

Young “antimilitarist, Baba cool, almost shy”, Laurent Vincenti has become a key player in the business world. “I worked with almost all the brands of the CAC 40. Additionally, ” says the one who joined the National School of Decorative Arts in Paris after the Bac. He also collaborated internationally. “To create most of the visual identities of Moroccan banks, I had to understand how they were perceived on site. I chatted with local friends. This approach to listening and adaptation, it reproduces it to each project, whatever the country.

From France 98 to Charente?

But beyond the designer, man also experienced an eventful, almost romantic existence. “I came close to death several times,” he says. Tests that forge the character and prepare for the pressure that the major projects may require. His strength, he also draws it from Buddhism, which he has been practicing for 40 years. logos air france, bnp world “It helps me to refocus, take a step back. A company is complex: there is a mass of information, often contradictory. Thanks to this practice, I keep a panoramic vision, a synthetic spirit. »»

A philosophy of life which he wishes to share today with his adoption territory. “I want to work with local businesses. It would really like it, ”he said, enthusiastic about transmitting his know-how and supporting new projects in Charente.

“I worked with almost all the brands of the CAC 40.”

Projects, he led many, sometimes titanic. “The biggest? Surely that of the 1998 World Cup, ”he recalls with emotion. For five years. he worked with his team on all the visual elements related to the event: tarpaulins, posters, derivative products … and of course, the logo. “The hardest part was the ball!” It should not have already been deposited. I had to draw thousands of them, ”he smiles. A logos air france, bnp world major creative challenge, like an exceptional, discreet but unavoidable career.